Influencer marketing, branding and social media platform TAKUMI has announced the acquisition of Unieed, a content and strategic media-buying agency that specialises in content-driven campaigns working with leading outdoor and cycling brands.

TAKUMI said the acquisition will fuel its fast growth in the US. The firm has also announced 8 new hires for leadership roles in the US.

The acquisition of Unieed will expand their global paid media offerings, as well as build out the paid media team in both TAKUMI’s London and New York offices.

Joe Adsett, Founder and Managing Director of Unieed will join TAKUMI as their Paid Media Director. Sarah Madison will lead TAKUMI’s new gaming collective, a vertical that is seeing exponential growth following the explosion of eSports in 2020.  

“I am excited to join the TAKUMI team to bolster their paid media offerings and expand services to existing and new clients, solidifying our unique solutions to both brands and individual influencer creators,” said Adsett.

“Amplification hasn’t changed exponentially within the past few years, leaving the industry with low hopes and considerable room for innovation. TAKUMI is consistently evolving to meet the needs of brands and influencers in an ever-growing digital space.”

The other new new hires are:

  • Kristy Engels- Chief Marketing Officer
  • Eric Martucci - Managing Partner
  • Allison Hunter- Head of Delivery
  • Grieg Swanson - Associate Client Director
  • Matt Timko - Account Manager 
  • Sparkle Ramjohn - Finance Manager 

“As we expand our presence in the U.S., we are ecstatic to join forces with Unieed, growing our paid media offerings to bring an evergreen portfolio of technology to our brand partners and influencers,” said Mary Keane Dawson, TAKUMI's CEO.

“With the acquisition and additions to our team, TAKUMI continues to spearhead the narrative that influencer marketing is a key component to brands’ success in the US. TAKUMI is ensuring creators realise their full potential and power, and inspiring brands to give voice and representation to those who otherwise would be unheard.”