Influencer marketing service Takumi has bolstered its international growth plans by appointing Mary Keane-Dawson as Group CEO.

A founding partner of MAD//Fest and MAD//Picnic, TAKUMI has embarked on an ambitious international growth plan. The firm launched in France, Spain, Italy, Austria and Switzerland in 2019 and Keane-Dawson’s immediate priority will be to expand TAKUMI’s US operations.

Takumi offers “branded influencer marketing at scale” through a hybrid agency and platform offering.  The company counts Mercedes-Benz, Kellogg’s and Starbucks among their clients. 

Globally recognised as a successful digital agency entrepreneur and business growth expert, Keane-Dawson has founded three agency businesses and held C-suite leadership roles at WPP, Steak Media (Denstu), Reform and Collective London. She is also an active member of the MAD//Fest Advisory Board and was named one of the most influential women in digital in 2019. 

Takumi said Keane Dawson’s experience of delivering international campaigns for global brands such as Ford, Nestlé and Apple would be crucial for its next growth phase and US ambitions.

“We are delighted to have such a creative and well-known digital media expert join the team. Mary is highly respected in the industry and her appointment reflects our plans to expand our global influencer offering. She brings a wealth of experience and expertise to the business, having worked in the sector for over 30 years,”  TAKUMI Co-Founder & Executive Chairman Mats Stigzelius.

“We want to sincerely thank Adam Williams for his contribution, and everything he has achieved and given to the company. In his time at TAKUMI, he has been instrumental in building the company and culture we have today. 

“We are embarking on an exciting new chapter at TAKUMI, continuing our successful trajectory into 2020 and beyond, and Mary is perfectly positioned to spearhead our development.”

“TAKUMI is an incredible company and I’m so delighted to be joining at this exciting time,” added Keane-Dawson. 

“Our immediate plan is to expand our North America operations with the support of our exceptional shareholder base and I’m extremely excited to be leading this global expansion.”