Victoria Lorenzana, Senior Product Marketing Manager at Tala, shares how she's using AI to boost speed, accuracy, and customer insights on the latest Shiny New Object podcast.

Customer feedback is a gold mine of data for marketers who want to truly understand their audiences, says Victoria Lorenzana, Senior Product Marketing Manager. And, on the Shiny New Object podcast, she explains a way to increase speed, effectiveness, and accuracy in getting this information.

While many may be concerned about the impact of AI tools on creativity, there is a place to use them that makes perfect sense and can significantly improve your understanding of your target audience. Switching to ChatGPT and Google Gemini for her customer feedback analysis has enabled Victoria to:

  • eliminate significant human error
  • speed up the data retrieval process massively
  • overcome limitations from traditional tools like SQL
  • work on complex data analysis without specific technical training.