Octopus Energy Founder Greg Jackson and Ogilvy Vice-chair Rory Sutherland will explore the strategies that have enabled the energy disruptor to reshape the market and become one of the UK’s most influential brands.

The session, scheduled for 2 July, will delve into the art and science of category disruption. It will explore the crucial differences between being a "challenger brand" and a true "category disruptor", as well how psychological levers and brand strategies can win over consumers from legacy players.

"Matching Rory's understanding of consumer psychology with the first-hand experience of a genuine market disruptor like Greg Jackson is a recipe for an inspiring session," said Luke Wilcox, MAD//Fest London’s Content Director. 

"This isn't just about theory. It's about the practical application of brilliant brand, business and behavioural thinking that has had a real-world impact.”

CLICK HERE for the agenda.