With MAD//Fest London fast approaching, the line-up for The Havas Arms Stage – nestled inside The Havas Arms pub at Café 1001 - has been revealed. From why the Paris Olympics should make you rethink your branding approach to how GLP-1s are shifting culture and what brands should do next, Havas is bringing a jam-packed two day line-up of honest conversations and big ideas – all part of its bold call to action: ‘Only Do It If It Makes A Difference’ at MAD//Fest London.

With MAD//Fest London around the corner, Havas are gearing up to launch their first-ever stage at the festival – The Havas Arms Stage.

The stage is almost set – pint glasses polished, mics tested, and beigels on back order. Across the 1st and 2nd of July, The Havas Arms Stage will host talks, panels and candid debates covering strategy, storytelling, culture and commerce – all exploring how brands can use their difference to make a real difference.

With the full agenda now revealed (you can take a peak here), let’s take a look at what Havas has installed for MAD//Fest London this year.

On day one, Moonpig and Gate One open the stage by unpacking how the CMO must evolve into a true driver of growth. This is followed by a powerful session on brands, innovation and closing the women’s health equity gap. Porsche, Godiva and Creed will then challenge whether speed and seamless CX are stripping luxury of its soul. The afternoon turns to cultural branding, as LVMH and Conran Design share insights from the Paris Olympics.

Day two keeps the energy high. Havas Play, World Rugby, Asahi and Shaunagh Brown spotlight how the Women’s Rugby World Cup 2025 is tearing up old sponsorship rules and putting fans and players first. After lunch, Havas Market’s James Bentham will decode how AI is rewriting the rules of SEO and what brands must do to stay visible.

Rounding off both days, Mark Whelan’s Sofa Sessions will bring unfiltered conversations and sharp truths you won’t hear on any other stage – with special guests Hardy Blechman and Ash Atalla sharing stories, creative lessons and the bold thinking behind doing things differently.

At the heart of The Havas Arms pub, The Havas Arms Stage is more than a timetable – it’s your chance to swap safe ideas for braver ones, grab a drink (tea or pint – your choice) and everyone’s favourite Brick Lane beigels, and dive into the conversations that matter. Only do it if it makes a difference.