As MAD//North returns to Manchester, we’re proud to be bringing back the Indie Agency Club for its second year, creating a dedicated space to champion independent agencies and connect them with brands, partners, and peers from across the industry.

At a time when independent agencies are doing some of the most exciting, ambitious, and innovative work in marketing, the Indie Agency Club exists to give them the visibility they deserve. It’s a place to have honest conversations, share ideas, build partnerships, and showcase the depth of talent within the indie sector.

This year, eight outstanding agencies will be joining us at the Club:

  • Dinosaur
    Creative agency building value for some of the nation’s favourite brands.
  • APS Group
    Creative & content production agency helping brands to make more possible.
  • Altavia
    A fearless retail and marketing activation agency solving the trickiest briefs for brands and retailers.
  • Active International UK
    Creates commercial media partnerships built around guaranteed sales growth
  • Screenshot Media
    Social media agency specialising in influencer and performance marketing built to drive brand growth.
  • Zircom
    Global, award-winning B2B marketing agency helping brands communicate, engage and drive value.
  • Republic of Media
    An owner-led, independent media agency built to challenge convention and drive real commercial advantage
  • Friday Solved
    Strategic sales and growth consultancy that builds scalable, predictable revenue engines inside businesses.

Together, they represent a powerful mix of creative, media, performance, social, and growth expertise, reflecting the breadth and strength of today’s independent agency landscape.

Whether you’re a brand looking for a new partner, an agency keen to collaborate, or a founder interested in sharing experiences, the Indie Agency Club is designed to make those conversations happen naturally.

Powered by the Alliance and Adform

The Indie Agency Club is delivered by the Alliance of Independent Agencies in partnership with Adform.

Adform’s decision to partner with us reflects a shared belief in the importance of supporting independent agencies with the right tools, technology, and insight. As a global advertising technology platform, Adform helps agencies plan, buy, and measure digital advertising more effectively, with a strong focus on transparency, performance, and responsible media.

By working together, we’re creating an environment where independent agencies can access industry-leading solutions while staying true to their values, independence, and entrepreneurial spirit.

Taking the Conversation Beyond the Show Floor

Our presence at MAD//North isn’t limited to the Indie Agency Club.

Alongside the stand, we’re also hosting two fringe events in partnership with SeenThis and Sabio – extending the conversation beyond the exhibition floor and into more intimate, peer-led settings.

With Sabio, we’ll be bringing together members of the Alliance of Media Independents and the Alliance of Independent Agencies for a private dinner focused on Connected TV – exploring how agencies can navigate, measure, and maximise this fast-growing channel.

With SeenThis, we’ll be hosting networking drinks designed to bring independent agencies together in a relaxed environment, creating space for genuine connections, shared learning, and future collaboration.

These events reflect what the Alliance is all about: building strong, supportive communities where independent agencies can grow together.

Why the Indie Agency Club Matters

For many independent agencies, events like MAD//North can feel overwhelming. The Indie Agency Club changes that.

It gives agencies a shared home at the festival – a place to meet clients, reconnect with peers, and be part of something bigger than any individual stand.

More importantly, it creates visibility for independent businesses that are driving real innovation in the industry, often without the backing of large networks.

As we return for our second year, we’re proud to continue championing this community and providing a platform for the agencies shaping the future of marketing.

If you’re attending MAD//North, make sure you stop by, say hello, and spend some time with the Indie Agency Club. We’d love to see you there.