The latest guest on the Shiny New Object podcast is Craig Fenton, Director of Strategy & Operations for Google UK & Ireland. Craig’s been learning about how to put himself in consumers’ shoes by following his personal passions and running his film and music recording companies. His Shiny New Object is quantum AI and specifically how using quantum computing will allow massive data sets to be analysed to draw conclusions and develop solutions at a different scale in the future. This can be a massive scientific breakthrough, but it can also help marketers develop their message in a more subtle and ambient way. 

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative