In this latest podcast episode, we speak to Travis Gordon, Senior Consumer Insights Manager at Danone. Travis supports decision making for the marketing teams through research and insights. Through his work, he's come across his Shiny New Object: neurological research, where consumers are tested for their reactions to brands and the resonance these have with them, directly by monitoring their neurological reactions.

Listen to him explain how getting first-hand information on how consumers interact with brands, before they even get a chance to digest and speak about it, can inform creative strategy for brands.

Find out more on this latest episode of the Shiny New Object podcast.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.