This year’s MAD//Fest London just got a little tastier. MAD//Fest has announced Treasury Wine Estates as the official wine partner for the 2025 festival, bringing a selection of premium wines to the bars at next week's event.

Festival-goers will be able to enjoy a curated selection of premium wines from across the Treasury Wine Estates portfolio, including the rebellious wine brand 19 Crimes, New Zealand’s first Marlborough Sauvignon Blanc Matua, Squealing Pig the wine to squeal about, and the new bird on the block, the stylish Italian Belorante. Whether it’s a post-session sip, a mid-afternoon meeting, or a toast to a new idea, these delicious wines will be served at all bars across the MAD Fest London site.

Treasury Wine Estates will also take to the stage for two unmissable talks with agency partners Red Brick Road and Bulletproof. The first talk with Red Brick, “Wine, Wit & Winning on Social: How We Built a Social Strategy That Sells Squealing Pig & 19 Crimes wines.”, will unpack how the brand is building deeper connections and community through standout content and channel strategy. The second talk with Bulletproof, “Daughters, Data, and a Dash of Disruption: Harnessing insight to create Sangria with Soul.”, will reveal how insights are driving smarter, braver product development — and helping Treasury Wine Estates stay ahead in a fast-changing category.

Expect sharp thinking, practical takeaways, and a peek behind the curtain of one of the world’s largest global wine companies.

Ian Houghton, Co-Founder of MAD//Fest commented:

“MAD//Fest is all about doing things differently — big ideas, bold brands, and brilliant experiences. We couldn’t think of a better partner than Treasury Wine Estates to help bring that to life. Their wines are creative, characterful, and a perfect match for the energy of the festival. We know our audience is going to love them.”

Nicholas Powell, International Marketing Director (EMEA) at Treasury Wine Estates commented:

“We’re thrilled to be partnering with MAD Fest for their London festival and to be named as their official wine partner. We’re really looking forward to being able to showcase a selection of our premium wines from across the portfolio and for the MAD Fest audience to be able to experience our wines for the first time!”

Now in its eighth year, MAD//Fest has built a reputation as the UK’s most exciting marketing festival — and with 15,000+ attendees from the world’s top brands, it’s the place where creativity meets commerce, and the drinks are just as memorable as the ideas.