Fatima Baz is a passionate advocate of AI. In her role as Digital Innovation Manager in North Africa, Gulf and the Middle East at Unilever, she leads big transformation programmes, but she also has experience of working in innovation and technology at all levels, from start-ups to e-commerce platforms and beyond. She’s an avid reader and researcher of all things AI and believes in the amazing potential for AI and technology in business and marketing.

That’s Fatima’s Shiny New Object, which she talks about in detail on the latest podcast episode, along with tips on her favourite books and advice for succeeding in marketing in general.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.