It's the time of year for wrapping and unwrapping and we're not going to miss out on the moment, so we're looking back at one of our favourite Amplified campaigns of 2025 with SMG's Now That's What I Call Retail Media 25.

The end result: a 30 page report designed and authored by renowned journalist's and creatives, coinciding with a stage sponsorship at MAD//North and speaking slots at MAD//Fest unpacking the findings and diving deeper into the content that had already generated huge interest and leads.

In collaboration with MAD//Fest's Amplified content and creative team SMG wanted to highlight the creative campaigns, partnerships and strategies that were creating truly impactful brand experiences in the retail media space.

A panel of experts was assembled to help judge and determine which campaigns, firms, partnerships and innovations would merit inclusion in a compilation of the best of the best in the world of retail media.

The end result: a 30 page report designed and authored by renowned journalist's and creatives, coinciding with a stage sponsorship at MAD//North and speaking slots at MAD//Fest unpacking the findings and diving deeper into the content that had already generated huge interest and leads.

The best way to get a complete view of the report is to download it here.

Using the joined-up approach of gated content for lead capture + unique stage sponsorships + speaking sessions at MAD//North and MAD//Fest meant that attendees could opt-in to receive the report before attending SMG's stage and sessions.

This meant attendees could delve into the topics and campaigns that were going to be discussed on stage, allowing them to come pre-loaded with questions related to the report. Capturing interest and leads during the registration process from those attendees who were interested in the report meant SMG left with a huge volume of contacts that had opted-in and interacted with their content in a meaningful way.

Through the course of the campaign the report generated:

3228 leads from event registration, solus email, social and SEO channels

Promoting the report across all the MAD//Fest channels meant there was a huge response to the content, with over 3,000 leads primarily from brand attendees making the Now That's What I Call Retail Media campaign a huge success.

Does this sound like something that you'd like to partner with MAD//Fest to create, drop us a line here and we'll be in touch with how it works!