Speaking at the MAD//Anywhere in Nov, Waze UK Country Manager Ruairidh Roberts shares how technology, a global community and location-based advertising is changing the way drivers navigate the roads. Here’s the session in full:

Roberts’ session featured alongside speakers including S4 Capital Executive Chairman Sir Martin Sorrell, Patagonia Marketing Director Alex Weller and Not On The High St CMO Ella D’Amato.

MAD//Fest will be making session highlights available over  the coming weeks.