Personalised video ad platform Spirable has won a £20k pilot with McCormick after winning the PITCH//IT innovation competition at MAD//Anywhere on 12 Nov.

Spirable, who provide advertisers with the ability to dynamically personalise video ads across multiple platforms prevailed in McCormick’s ‘Personalisation at Scale’ brief after pitching against fellow finalists Hyper GroupMiappi LtdStampixvoundry and Instapanel. McCormick is the world’s largest spice company and counts brands like Schwartz, French’s mustard and Old Bay among its stable.

The pitch was judged by McCormick Senior Director – Global Digital Strategy Jennifer LaFrance and hosted by Co:Cubed Founder and CEO Jeremy Basset.

“When it comes to personalisation at scale, Spirable enables brands to connect intimately with consumers through video. Food is an incredibly visual category and videos are a great way to connect, however flavour preferences are very personal, so the opportunity to communicate one-to-one through video is a game-changer for McCormick,” said Basset, commenting on Spirable’s win.

“Personalisation at scale consistently ranks as a key priority among MAD//Fest attendees. The virtual pitch format brought a real challenge to life and it’s fantastic for us as an event organiser to play a role in connecting top global brands and start-ups.,” added Dn Brain, MAD//Fest’s Co-founder and Content Director.

“Congratulations to Spirable and our thanks go out to McCormick and Co:Cubed for enabling us to make such an innovative digital format happen.”