Rory Sutherland: My 2 Second Tip To Avoid Sounding Like An Idiot
5 April 2024
Let me give you a simple 2 second tip I've gained from years of pitches and public speaking that I think is equally applicable to marketing and business challenges. When someone asks you a big question, pause for two seconds, think, and compose yourself. You'll generally find the words that come out of your mouth to be more considered, novel and engaging. Don't underestimate instinct, but be wary of blurting out the first thing that pops into your head.
When you're up against it, put on the spot or seemingly facing challenge-upon-challenge, you'll probably end up doing one of two things:
- Run around in a state of constant calamity like Beaker from The Muppets, causing chaos, accidental acts of self combustion and general panic (all in the name of marketing ‘science’, of course).
- Avoid any kind of creative or unconventional thinking and revert to doing ‘the same old thing’. You might cause fewer metaphorical fires and reduce the immediate risk of looking like a chaotic weirdo, but you'll probably fall into the trap of missing out on better, more effective and cheaper solutions to your challenges.
SOUND FAMILIAR? MAD//MASTERS CAN HELP YOU REALISE A BETTER WAY
LIMITED CAPACITY FOR APRIL’S COURSE DATE - ENROL TODAY FOR JUST £1295
I've created MAD//Masters By Rory Sutherland to give you time to think and unleash the magic that happens when you combine behavioural science and creativity to marketing and commercial challenges.
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Through a series of on-demand CPD-accredited lectures, live Q&A sessions, an in-person ‘Lunch & Learn’, an optional assessment featuring video feedback and sparking ideas with peers from across the world, you will discover how to:
- Leverage the trifecta of behavioural science, creative innovation and experimentation to take more calculated risks
- Use behavioural economics and 'nudge theory' as the missing link between data + creativity
- Gain a clearer picture on what's really happening with your marketing + reduce the risk of the ‘broken binoculars’
- Apply choice architecture to more effectively influence customer behaviour
- Elevate your status + boost your career prospects by learning the unchanging rules of psychology
Join brands like Nestlé, The Guardian and Specsavers for MAD//Masters this April. The course kicks off in just 3 WEEKS - ENROL HERE TODAY to ‘think better’ and avoid missing out (we limit numbers to ensure a positive learning experience).
P.S. Take advantage of group rates, gain bespoke elements and give your team the tools to unlock better solutions by contacting my course lead Sam Benton.