Rory Sutherland: Too Big For Spoon-Fed Theory? Then Learn How To Think
17 November 2023
The course is proving popular because it is the antidote to the “here comes the airplane!” spoon fed theory that is so prevalent in many marketing courses, degrees and books. MAD//Masters will encourage you to think. Why is this important? Unfortunately, what works neatly in the lab-like conditions of textbooks is often messily regurgitated in the real world like a semi digested rusk from a toddler. The ability to think is a skill that can stand the test of time. You won't necessarily get the right answer, but thinking will help you to avoid the wrong answer (invariably a much costlier mistake!)
ENROL HERE FOR JUST £995 - LAST FEW PLACES REMAINING
WHAT DO YOU GET?
- 12 CPD-accredited on-demand lectures dedicated to helping you expand your suite of behavioural science and creative solutions
- 6 live virtual seminars where I’ll be on hand to answer your questions, share examples of innovative solutions in your field, and offer the odd bit of constructive feedback!
- An optional assessment project for which I will provide video feedback (go on, share it on LinkedIn or with the boss in your next annual review!)
- A complimentary VIP ticket to MAD//Fest London (worth £650) where I’ll be hosting a ‘lunch and learn’ masterclass and meet-up with your peers
- A collaborative learning experience shared with top international marketers, brand experts, agency innovators, commercial leaders and founders.
A FESTIVE FIX OF CREATIVITY AND BEHAVIOURAL SCIENCE
CLICK HERE to spend the festive season and New Year with me exploring how behavioural science, creativity and data (yes data!) can be more effectively applied to your challenges, priorities and pitches. Places are just £995 + VAT and include a complimentary MAD//Fest London VIP pass (worth £650, much better than a stuffed toy!)
MAKE YOUR FD HAPPY THIS CHRISTMAS…
Ask your boss/HR/L&D nicely and Christmas might just come early (and out of 2023’s budget - a double victory for you and your finance director!)
There's even group discounts available by contacting my friendly antipodean course lead Sam Benton on sam@madfestlondon.com.
So grab one of the last few places on MAD//Masters and I hope to see you next week!
RORY SUTHERLAND
Vice-chair, Ogilvy, Co-founder, MAD//Masters By Rory Sutherland