Ken Valledy, Partner/Co-founder at Progressive , chats to Jim Kite and they look into a subject that has been long overdue on this podcast and that is the role of the Agency in helping to bring corporates and start-ups together.

At one time and in some circles, the agency was known (along with corporates and start-ups) as the 3rd leg of the stall, an invaluable player in delivering successful corporate/startup partnerships. However, this role has struggled to define itself over the years, with the role of many agencies now being sometimes misunderstood, sometimes mis-under-appreciated and sometimes not even considered.

So what is the role of the agency, what unique skills can they bring to the table and what needs to be done to bring the agency back into the discussion?

The Catalysts Podcast focuses on the key benefits of corporates and startups working together and how these partnerships can become a catalyst for change for the future. In each episode we will discuss a key topic area behind these partnerships with either a startup or a senior corporate stakeholder.