The countdown to MAD//North 2026 is well and truly on. With 76 days to go we can paint a pretty clear picture of what the audience is going to look like when we return to St John’s creative district in Manchester Feb 26-27, and who you’ll be able to rub shoulders with when you’re there.

The answer? Brands + brands + some more brands thrown in for good measure.

Here’s a look at the breakdown:

With nearly 81% of the total current attendees being brand-side marketers MAD//North will be the ultimate place to connect with the brands driving the Northern Soul in the UK.

There’s great news on the seniority front as well:

46.9% of the total attendees are Head of +, with a whopping 79.8% Senior Manager + meaning that you’ll be among decision-makers as you navigate the sessions, bars + activations in Manchester.

What brands will be there? There’s over 750 individual brands on the list including big names like Boots, Co-op, Aldi, Lidl, Tesco, Asda, Morrisons, John Lewis, Sainsbury’s, JD Sports, Primark, Pets at Home, B&M, Iceland, Next, Matalan, Costa Coffee, Greggs, McCain, Mars, Nestlé, Kellogg’s (Kellanova), Unilever, PepsiCo, Danone, Ferrero, Mondelez, Heineken, Diageo, AB InBev, Jägermeister, Kopparberg, Warburtons, Yorkshire Tea, Birds Eye, Arla Foods, AG Barr (Irn-Bru), Vimto, Deliveroo, Uber, Jet2, Eurostar, On the Beach, Channel 4, BBC, Virgin Media O2, TalkTalk, Dyson, Specsavers, Aviva, NatWest, Barclays, Auto Trader and PureGym.

Excited? So are we. Look forward to seeing you all at MAD//North in Feb!