Speaking at MAD//Fest x DMEXCO@home, Mondelēz Global Innovation Director Gil Horsky shares why the FMCG firm has ditched long established innovation models in favour of a more agile, experimental and collaborative approach inspired by 80s kids TV heroes, The A-Team.

“I Pity the fool” who missed this session!

Held on 23-24 Sept,  over 80 speakers from brands including Diageo, Fever-Tree, VICE, Direct Line and Just-Eat featured at the event, which was a collaboration between MAD//Fest and DMEXCO.

We will be publishing video highlights over the coming weeks.