MAD//Fest On Demand: Creativity + Experience Stage
3 August 2023
Last month’s MAD//Fest was our biggest ever with content across six stages, over three-days. So it was impossible to see every great brand marketer treading the festival’s boards and providing those key insights on how you should ride the storm of economic disruption. However, you can now watch all the major advertisers, challenger brands, agency A-listers, tech start-ups, entrepreneurs + celebs share their challenges, opportunities and shopping lists on our very own YouTube channel
Therefore, this week we are continuing helping you to navigate the breadth of sessions now available to you on our channel by choosing three great sessions, (one from each day), from our Creativity + Experience Stage sponsored by DEPT®
Day One, 4 July - eBay and Love Island: an unlikely couple
This week, (apparently), saw Sammy Root and Jess Harding win this year’s Love Island. Now for those MAD//Fest’ers who are already having Love Island withdrawal symptoms, fear not, as you can watch this session from last month’s MAD//Fest on how eBay and Love Island got together, last year, to form an unlikely relationship. Joanna Trippett, UK MD for DEPT® chats with eBay’s Brand Director, Alex Allcott, to find out how their relationship is going from strength to strength and how eBay has put pre-loved, planet-friendly fashion at the forefront of Gen Z.
Day Two, 5 July - Coca-Cola on how to be distinctive
Rebecca McCowan, Design & Marketing Manager, Coca-Cola, Europe and JKR’s Lee Rolston talk us though marketing’s identity crisis and argue that the solution lies in being distinctive. Watch as they discuss the importance of being distinctive across the entire brand experience and how creative brand building and real life experiences can reap many rewards
Day Three, 6 July - Ben & Jerry’s Masterclass
Join Christopher Miller, Head of Global activism at the campaigning and delicious Ben & Jerry’s, as he gives the MAD//Fest audience a masterclass in how brands can and should approach corporate activism. How and when should you make a stand? Always be authentic, try and make it part of your DNA, and beware, the public are no fools... Find out more by watching.
All the sessions are now on our YouTube channel and over the course of the summer and next few months, we'll be be summarising and highlighting several of the standout keynotes, so you can have a weekly dose of marketing inspiration!