MAD//North is proud to announce WPP Media as the official sponsor of the Factory Stage for its a partnership that reflects a shared commitment to creativity, innovation, and the future of modern marketing.

Set against the theme of the Northern Soul, The Factory Stage is the place dedicated to bold thinking and inspiration. With WPP Media’s backing, it becomes a platform for deeper conversations around culture, creativity, and innovation. 

WPP Media’s sponsorship of the Factory Stage underscores their belief in the importance of open dialogue, collaboration, and nurturing new perspectives values that sit at the core of MAD//North.

Across the two-day festival, the Factory Stage will host great brands who have made the north their home, including the festival’s opener, Warburtons in their 150th anniversary, Puma, The Very Group, The BRITS, Manchester City, Berghaus, BBC, ITV, and, of course, Maisie Adam!  

MAD//North 2025 promises to be a celebration of bold ideas, brilliant minds, and the distinctive spirit of the North.

Nicola Marsh, Managing Director of WPP Media’s EssenceMediacom North, said: “As a proud Mancunian with a deep love for music, I’m particularly thrilled that MAD//North is celebrating the ‘Northern Soul’ of our region. This event, anchored right here in Manchester, truly taps into the city’s unique energy, passion, and innovation, qualities that define our creative and marketing scene.”

​​The Northern Soul theme draws on the region’s cultural legacy and its reputation for independent, inventive thinking. Organisers say the theme will underpin discussions on how northern perspectives are influencing the wider UK marketing landscape.

Emma Slater, Regional Managing Director, WPP Media’s Wavemaker said:  “We’re incredibly proud to deepen our partnership with MAD//North for a second consecutive year, with WPP Media returning as the headline stage sponsor. This year, the event feels even bigger and more impactful taking over multiple sites around St John’s, truly showcasing the dynamic creativity flourishing across the North. We’re especially excited for the two not to be missed WPP Media sessions.

Dan Brain, MAD//Fest and MAD//North “WPP Media is, of course, one the  most influential players in the media scene in the North and beyond. It’s great that they have returned to support and help curate our main stage in Manchester this February!” 

Click here to view the Factory Stage Agenda.