Shiny New Object Podcast: AB InBev's Head Of Digital Consumer On The Power Of Using AI

14 Jan, 2022

In the latest episode of MAD//Fest's partner podcast, Shiny New Object, Ricardo Rey, Head of Digital Consumer MAZ at AB InBev, on why using AI in A/B testing is better than spending money on advertising without pre-testing.

As the Head of Digital Consumer MAZ at AB InBev, Ricardo Rey is leading the digital consumer strategy for the brand in the middle Americas, while also investing in new technology to better connect with data consumer. His passion for digital is evident from a long career built around the digital landscape in various versions.

For his Shiny New Object, Ricardo chose AI in A/B testing. By conducting A/B testing to ensure the optimal return on investment of marketing strategies, brands put themselves in a better position to succeed. Adding AI to this enables marketers to automate the process of building the different scenarios for testing and to enhance the A/B testing opportunities. Find out why this sort of investment upfront is better than spending money on advertising without pre-testing, as well as more top tips from Ricardo, on the latest episode of the Shiny New Object podcast.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.