Attest CEO: It's All About The Data

06 May, 2022

Attest CEO, Jeremy King says that marketing intuition should always be informed by data, and talks about his passion, education, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.

A scientist who spent 9 years in management consulting with McKinsey, Jeremy King loves using data to make decisions. The sheer number of businesses who rely on guess work and fail their product launches convinced him to start Attest - a consumer research platform dedicated to provided continuous insights to help brands have great marketing.

He is passionate about using data and taking the guesswork out of growth, as well as about promoting high-quality education. Jeremy’s Shiny New Object is schooling, specifically primary education, from where most talent can grow and develop. He says there is no reason that all schools shouldn’t be good or outstanding, it’s all just a matter of funding and execution. Find out more and listen to his top marketing tips on the latest episode of the podcast.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.