SQUID Chooses Outbrain to Monetise Personal News Feeds

18 Nov, 2021

Mobile-first personalised news app Squid has picked Outbrain to monetise audiences without compromising on user experience.

Content recommendation platform Outbrain has renewed its partnership with personalised news service SQUID to drive mobile-service monetisation.

SQUID, whose mobile-first technology powers news for platforms including Huawei’s browser, reaches 10 million unique active users per month in 60+ markets. Through this partnership, SQUID will gain access to advertising revenue from Outbrain’s global network of 20,000+ native advertisers running promoted recommendation campaigns on Outbrain.

“We are always looking for ways to monetise audiences without compromising the user experience, particularly given the demands of our millennial audiences,” says Johan Othelius, CEO of SQUID. 

“Outbrain’s recommendation technology has delivered us sustainable and impressive revenues. Thanks to the great support of the Outbrain team our relationship continues to grow. We are excited to extend this partnership as it supports our future goals.”

Together with SQUID, Outbrain’s promoted recommendations will offer “relevant, non-intrusive native advertising experiences” to users creating personalised news feeds and content that can be shared instantly across social platforms. 

"Outbrain's ability to monetise beyond traditional publisher pages is why Squid has chosen us as their strategic long-term partner,” says Stephanie Himoff, VP of Publishers and Platforms at Outbrain. 

“Our technology seamlessly integrates with Squid's app and mobile-first news platform. We are bringing our expertise to create the most engaging experience so that their users return again and again.”