Why Brands Should Be Mining Reddit For Consumers
Brandwatch, a leading provider of social media listening and management solutions, offers you an exclusive sneak peek into their upcoming panel discussion with Reddit at MAD // Fest.
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Alchemy In The Workplace – What Creates An Environment Where Creativity Thrives?
Inspired by MAD//Fest’s star speaker, Rory Sutherland, research data and technology company, Bilendi & respondi, wanted to understand what creates the environment of creative thinking within the workplace. They turned to their new AI-powered qualitative market research platform, Bilendi Discuss, to ask professionals their opinion.
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New MAD//Fest x Attest Study Shows How Brands Can Navigate The Loyalty Crisis
New data from Attest shows Gen Z are least likely to switch brands due to the cost of living crisis and the changing behaviour of increasingly squeezed consumers.
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Why $100 Billion In Advertising Waste Is About Attention, Not Just Targeting
How do we solve the problem of ad waste if targeting still can’t drive ad efficiency in such a noisy environment? The answer comes down to measuring attention, not audiences, argues, Erik Bogsnes, Lead Attention Consultant at Lumen Research.
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Addressing The 'Motherhood Penalty'
Research suggests that the pay disparity between parents may be even greater than it was in the 1970s. Louise Watson, Head of Marketing at The Women in Programmatic Network, and Practice Director at Propeller Group, discusses how the industry should address this shocking statistic, in this week's MAD//Insight column.
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Lipton Ice Tea Encourages Consumers to #PassTheSunshine With Brand’s Biggest Ever Creator-Led Campaign
Leading drinks brand, Lipton Ice Tea, has announced the launch of #PassTheSunshine, its biggest ever creator-led campaign in Australia to refresh customers with some sunny and uplifting content.
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Riding The Storm: Insights From The Frontline
Whilst there is a cult towards the innovative and the next big thing, being bold and brave without deep understanding of the consequences is at best foolish, and at worst destructive, argues Mary Keane-Dawson in her latest column for MAD//Insight.
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