TWIPN: Still Work To Be Done To Champion Women In Adtech In 2024
Hazel Broadley, Content Lead at The Women in Programmatic Network and Director at Lexical Llama, explains how industry networks are the key to helping women thrive in adtech.
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How ‘Audience Whiplash’ Has Disrupted Demographic-Based Attitudes And Led To The Misdirection Of Marketing Spend
The Cost of Living Crisis-driven phenomenon of Audience Whiplash has led to the violent fragmentation of demographic-based attitudes and the need for brands to deploy a flexible ‘psychosocial’ approach in their campaigns, according to new research from THE FIFTH and MAD//Fest.
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The Holiday Complacency Trap: The Missing Magic Of In-Flight Optimisation
As belts tighten in response to the cost-of-living squeeze - the IPA suggests ⅔ of adults are spending less in 2023 as the cost of living crisis continues - the crunch is also hitting senior marketers and their teams. Amy Wright, Head of Global Strategy at Automated Creative, finds out more.
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The Digital Audio Revolution Has Only Just Begun
Advertising spend on digital audio is up more than 80% since 2020 - fuelled by growth in formats such as podcasts following the pandemic lockdown period. As a result, more advertisers than ever are building digital audio campaigns into their plans, many for the first time.
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Gaining Attention Through Digital Advertising
With most people abandoning ads before they conclude, how can brands ensure their digital advertising will make an impact? The key is investing in brand-building advertising in an age and space where performance-based advertising is often preferred, argues Jon Evans, Chief Customer Officer, System1
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Data vs. Emotion: The Marketer's Dilemma
In his latest column for MAD//Insight, Ian Maskell, Unilever's former VP Global Marketing, argues that key to marketing success lies in finding the delicate balance between performance-driven marketing and creatively building brand power.
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How Can Advertisers Survive The Cookie Adpocalypse?
The 2024 phase-out of cookies will mark the beginning of a new advertising era, one where brands will no longer be able to rely on third-party data, taking personally identifiable ad tracking out of the map, argues UK Country Director at Ogury, Ossie Bayram.
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Breaking Stereotypes: Shattering The Myth of the Male Gamer and Seizing the Female Gaming Market
Nerissa MacDonald, EVP Global Sales, Anzu argues that we have come a long way from the age-old stereotype of a gamer being a man hunched over a console in their basement.
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Women Understand What It Means To Be Marginalised: Let’s Extend That Compassion To Other Oppressed Communities
Most articles on female leadership focus on white, heterosexual, neurotypical, cis-gendered women who more often than not come from a middle-class background. Isn't it time we widened the debate and conversation, argues Gill Browne, Practice Director - Sustainability & Social Impact, Propeller Group.
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Pixability’s Mission: Why Make Every Impression Matter?
Cadi Jones, MD EMEA, Pixability's mission is to make every impression matter on YouTube and CTV. She joined the business this spring, and this mission really stood out for her. She believes it’s a great indicator of why Pixability is supporting the Female Leaders’ Bar at MAD//Fest.
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Qudo: When Answers Are Better Than Data
Marketers worldwide know all too well that “data is the new oil”. However, going from data to actions is time-consuming, complex, technically demanding, and always carries some degree of uncertainty. Find out how Qudo can help you navigate that uncertainty.
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Last Call For Cookieless—Is Your Brand Ready?
The train is coming. It’s not yet visible but its vibrations precede it and can be faintly perceived by those at the station who lean towards the zinging track in anticipation. Its arrival, although slightly delayed, is a certainty. RTB House asks, are you ready?
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