Insight

Rory Sutherland: Why AI Fever Misses The Point

In his latest video for MAD//Insight, Rory Sutherland argues that marketers should embrace the journey of creating a great ad campaign rather than see AI as a convenient shortcut.

Rory Sutherland: I Am NOT Feeling The Love (What Does That Do To Your Metric?)

Head over heels for optimisation and efficiency? You're missing the full equation, Casanova, but Rory Sutherland thinks MAD//Masters can help.

Brand Innovation Challenge: Doorway To Help Taco Bell Make 'Taco Tuesday' The Next 'Thirsty Thursday'

See how Doorway won the MAD//Fest Taco Bell brief in their quest to make ‘Taco Tuesday’ a thing in the UK.

Brand Innovation Challenge: E.ON Chooses Inkpact To Help Them Save The World

In their quest to get their customers adopt more sustainable energy solutions, E.ON chose handwritten marketing specialists, Inkpact, at this summer's MAD//Fest.

Brand Innovation Challenge: Boots Picks AR Agency, Rock Paper Reality To Help Personalisation Drive

High Street favourite Boot’s picked immersive AR agency, Rock Paper Reality, to help them reach and engage with their customers on a more personal level - find out why.

Harry’s Razors: 'Switch Category Norms On Their Head'

Harry's Director of Brand Marketing, Ben Dancer, says the secret of their success has been down to the fact they have acted smarter and been clever with limited resources and most importantly, saw the opportunity to switch category norms on their head.

Brand Innovation Challenge: Wickes Picks Say It Now To Chat To Gen Z

With the bank holiday upon us and many of you, no doubt, about to start on a DIY project, why not watch home improvement retailer, Wickes, choose voice activation company, Say It Now, to help them become the retailer of choice for younger, less experienced DIY’ers.

Ben & Jerry’s: “The Phrase, ‘If You Go Woke, You May Go Broke’, Is Bullsh*t!”

Christopher Miller, Global Head of Activism, and Kerry Thorpe, Communications Director, from Ben & Jerry's argue that consumers now expect brands to take a stand and be 'woke' and that it's actually good for business. Here are their tips on how to do it authentically.