Ben Philips, host of our DigiAds Stage at MAD//Fest, takes us through what to expect this July with John Lewis & Partners, Asos, Deliveroo, Ocado, Boots, and Co-Op all making an appearance.
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Join industry leaders, CMOs, and COOs from top, cutting edge brands who'll be tackling MAD//Fest London's 'Fortune Favours The Bold' theme, this July.
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Danielle Le Toullec, Head of Marketing for True, and MAD//Fest Speaker, dives into the key themes that dominated World Retail Congress last month and what all marketers can learn from them - from embracing customer-centricity to the importance of innovative leadership, and the expanding role of AI
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In today's crowded digital landscape, customers expect brands to deliver personalised experiences tailored just for them. Gone are the days of generic, one-size-fits-all marketing campaigns, argues Michael Le, Director of Strategy Media & Tech at Movable Ink
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This week Rory Sutherland urges marketers to push back against the more insane beliefs and delusions of the kind of rationalist reductionist, mechanistic school of marketing and finance and wants brands to be more like Amazon.
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Brands spend too much time obsessing over the top of the funnel, pumping resources into their media and comms, but don’t spend the time to optimise what happens next, believes Adam Wright, ex-Director at Growth for Natures Menu and Beiersdorf, in his latest column for MAD//Insight.
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In his latest column for MAD//Insight, Rich Denney, joint Chief Creative Officer at St Luke's, says that the industry needs to celebrate the fact that you need an army of people to achieve success and why we should draw inspiration for this from the likes of Emma Stone and Michael Jordan.
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The coolest mathematician on the telly will give the MAD//Fest audience on 2 July a keynote about AI, risk taking and emerging innovation.
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In this week's MAD//Insight column Anthony Leung, Founder, Mean Write Hook, believes that Community Leadership is the key to earning the trust of our audience and positively impacting our industry.
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In this week's column Christian Stindt, Marketing Director for Jägermeister, urges all brands to consider whether their brand is distinctive enough to cut through the attentional filter.
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New to MAD//Insight this week is a bonus podcast featuring the MAD//Masters team, Sam Benton and, of course, Rory Sutherland. In their BS Series they discuss all things behavioural science and why Specsavers is right and WHSmiths is wrong when it comes to their brand.
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Sometimes conformity is quite frankly dull, not that there's anything wrong with being sensible, so this week Rory asks, when should you walk the well trodden path and when should you throw out the rule book and take a risk?
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