Professor Hannah Fry To Give An AI Masterclass At MAD//Fest
The coolest mathematician on the telly will give the MAD//Fest audience on 2 July a keynote about AI, risk taking and emerging innovation.
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Thought Leadership Is Dead! Long Live Community Leadership!
In this week's MAD//Insight column Anthony Leung, Founder, Mean Write Hook, believes that Community Leadership is the key to earning the trust of our audience and positively impacting our industry.
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Jägermeister Marketing Director: How Pink Sewer Trucks Are Just Like The Nike Swoosh
In this week's column Christian Stindt, Marketing Director for Jägermeister, urges all brands to consider whether their brand is distinctive enough to cut through the attentional filter.
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BS Series Podcast: Don't Muck About With Great Long Running Ad Campaigns
New to MAD//Insight this week is a bonus podcast featuring the MAD//Masters team, Sam Benton and, of course, Rory Sutherland. In their BS Series they discuss all things behavioural science and why Specsavers is right and WHSmiths is wrong when it comes to their brand.
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Rory Sutherland: Should you play by the rules?
Sometimes conformity is quite frankly dull, not that there's anything wrong with being sensible, so this week Rory asks, when should you walk the well trodden path and when should you throw out the rule book and take a risk?
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Rory Sutherland: My 2 Second Tip To Avoid Sounding Like An Idiot
We should all be wary of blurting out the first thing that pops into your head. Sometimes pausing to think before speaking is a very good thing. The same is very true of the practice of marketing.
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Diageo Chief Innovation Officer: Distilling Future Consumer Behaviours In Bars And Beyond
In the latest episode of MAD//Fest's partner podcast, Shiny New Object, Mark Sandys, Diageo's Chief Innovation Officer, shares the company’s Distilled report and its key findings about future marketing trends.
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Make Banksy Your CMO
In his latest column for MAD//Insight, Ian Maskell, Unilever's former VP Global Marketing, believes all CMOs should be more like Banksy - disruptive, creative and brand builder extraordinaire.
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Dice, Doubt, And Decision Making: How Backgammon Can Help Marketers Deal With Uncertainty
All difficult decisions are difficult precisely because you are making them under conditions of uncertainty. However, Behavioural Science Consultant, Alec Barr, thinks that all marketers could learn a thing or two if they played backgammon.
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Brand Safety Nightmares Are Still Just A Settings Click Away - But They Don't Need To Be
In his latest column for MAD//Insight, Jerry Daykin, former VP Media at Beam Suntory and global media leader, argues that ensuring your brand avoids the risks and negative implications of showing up against inappropriate content should be a priority, but sees light at the end of the tunnel through tech.
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Rory Sutherland: How Can Marketers Lose The “Colouring In Dept” Jibe?
When did marketing lose its influence and how can we use our creativity and understanding of what drives the customer to earn the hearts and minds of the c-suite?
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Things Are Different Now - Why In-House Creative Leaders Are Leading The Charge
Change is happening in the board room! Shifts are currently taking place in business, brand and technology that will move in-house creative leaders into a prime position to successfully operate at board level, once and for all. Emma Sexton, founder of the Inside Out Community, explains why.
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