MAD//Minute Manifesto: Tina Koehler, VP Consumer / Global Marketing, Deliveroo
11 Nov, 2022
MAD//Minute Manifestos in partnership with THE FIFTH: We asked the great and the good what one thing they would change about the industry. This week Deliveroo's Tina Koehler calls for greater simplicity in the language marketers use.
"In the marketing industry, we tend to be very internally focused," believes Deliveroo's VP Consumer / Global Marketing, Tina Koehler.
When asked about what one thing she would change about the industry, Koehler went on to say that to have any influence on a company's strategy marketers, "need a compelling language and a compelling sell towards our broader business stakeholders, we need to be able to make it really simple and clear and not get lost in 50 PowerPoint slides. "
Watch her MAD//Minute Manifesto in partnership with THE FIFTH here
THE FIFTH is an award winning social creative agency who are experts in influential content. They have one clear mission: To do things differently. The team of strategists, talent experts and creatives, based in London and LA, help clients to tell inspiring, entertaining and influential stories that deliver measurable impact. Find out more here.