Unilever: What Does Advertising In a Cookie-Less World Look Like?

22 Apr, 2022

Unilever’s Global Marketing Workstream Lead, Pranay Rao, discusses how brands can position themselves to gather first party data in the post-cookie world, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.

In this week's Shiny New Object podcast, Unilever’s Global Marketing Workstream Lead, Pranay Rao, talks about the changing nature of digital marketing in the latest episode of the podcast. How can brands position themselves to gather first party data in the post-cookie world and what’s the role of zero party data and of on-website experiences going forward?

Pranay has 15+ years of experience in marketing across the world in companies like UL, Kraft Heinz, GSK consumer, Kimberly Clark consumer and ITC, India’s largest FMCG company. His philosophy has been about using fit to purpose technology as an enabler to provide marketing systems that deliver on ROI. This has helped him ramp up marketing capability efficiently.

Listen to Pranay’s views on advertising in a cookie-less world and his top marketing tips on the Shiny New Object podcast.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.