VIDEO: Rory Sutherland On Why Data, Behavioural Science And Creativity Are Not Contradictory

28 Apr, 2022

Contrary to popular belief, marketers can gain an edge from embracing diverse ideas from data science, behavioural science and creative enterprise, says Ogilvy Vice-chair Rory Sutherland ahead of next month's MAD//Masters course.

Marketers have an opportunity to benefit from seeing data, behavioural science and creativity as complementary rather than contradictory disciplines, according to Rory Sutherland, Ogilvy’s Vice-chair.

Previewing MAD//Masters By Rory Sutherland - a 12 week course for marketers looking to gain a competitive edge starting next month - Sutherland says that whilst there is no silver bullet to marketing, embracing “a toolkit of mental models” is likely to make marketers better at what they do.

New for 2022, MAD//Masters has been designed by Sutherland to help marketers leverage seismic shifts in behaviour, consumption and technology for brand and career advantage. Accessible online, each week features a themed lecture and live seminar with Sutherland. The course also features special 'Meet the disruptor' modules with entrepreneurs such as Dishoom Co-founder Shamil Thakrar and Resi Founder Alex Depledge MBE, as well as an in-person masterclass with Sutherland at MAD//Fest on 7 July.

As of 28 April, there are just 11 places left on May's MAD//Masters course priced at the introductory rate of £795 + VAT. Click here to enrol on the course.

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