Diageo, M&S, Boots, Pizza Hut, Reckitt £20k Briefs Live: Brands To Invest £100k In Start-up Innovation At MAD//Fest

28 May, 2021

M&S, Pizza Hut and Reckitt have issued brand innovation briefs for a series of live pitches taking place at MAD//Fest London on 7-8 July.

M&S, Pizza Hut and Reckitt are looking for innovations that can drive positive sentiment, personalised content and commercial value from social media after issuing £20k briefs for a series of pitches that will take place at MAD//Fest London on 7-8 July at The Old Truman Brewery.

Each pitch will see six start-ups present how they can help the brand achieve its objective. The winner of each brand pitch will receive a £20k pilot to scale their solution. There will be 6 brand pitches throughout the course of the event, meaning £120k of pilot briefs will be available at this year’s MAD//Fest London. The successful start-ups will also have the chance to compete in a 'Champion of Champions' pitch to decide MAD//Fest's most innovative tech player. 

Here are the three live briefs that are now open for entries:

Walgreens Boots Alliance: How Boots can boost one-to-one engagement

Boots is constantly looking to cater to consumers' health-care needs on a more one-to-one basis. Boots is looking to leverage technology that can deliver more personalised healthcare to its customers. They are interested in tools that help the business better understand the needs of customers, customising products & services and connecting consumers to Boots stores. Ultimately Boots wants to connect customers to people who can support their health & wellbeing ambitions.

Click here to enter.

Diageo: The future of digital commerce

As one of the world’s largest distillers, Diageo is looking for partners and technologies that can enable their brands to create world-leading digital commerce experiences.  Diageo is looking for solutions that will help their brands to create more personalised, relevant and value adding experiences, ultimately resulting in higher shopper satisfaction and conversion. Diageo is not only looking at the e-commerce solutions of the future but at all digital purchasing options for their brands, from D2C to omni-channel journeys like click and collect, on-demand, quick commerce, voice commerce or digital commerce business models.  

Click here to enter.

M&S: Turning social buzz, listening and engagement into commercial value

M&S is interested in how it can turn social buzz, listening and engagement into commercial value in clothing and home. The much-loved retailer is thinking about how to create a more fleet-of-foot approach to its product range and be more reactive to social context. Being able to turn that sentiment into commercial value by impacting M&S' go-to-market plans or even its product ranges could be a game-changer.

Click here to enter.

Reckitt: Harnessing power of digital to break the chain of infection

Protecting people from illness by establishing better hygiene practices as a foundation for health is core to the Reckitt's purpose. Our brands, such as Dettol and Lysol, are built on trust, scientific efficacy and our desire to educate consumers around the world to break the chain of infection. We’re looking for partners who can help us harness the power of digital and social technology to find new ways to educate consumers on how to keep themselves and their loved ones illness-free.

Click here to enter.

Pizza Hut: How to stay relevant and create a buzz in a highly competitive market?

How can Pizza Hut stay relevant and create a buzz in the very fast paced and highly competitive Quick Service Restaurant (QSR) sector? More than 60 years after it launched, Pizza Hut is still one of the most recognisable QSR’s in cities worldwide. But how can the brand generate the awareness and buzz it needs to remain front-of-mind in the face of intense competition? Pizza Hut is looking for innovations that will tap into society and culture and boost customer experience, recognition and positive sentiment. Can you help Pizza Hut become the most talked about food service brand in the market?

Click here to enter.

The pitches are free to enter until 25 June and are available to start-ups and scale-ups. If your application is successful and you are selected to pitch, you will need to take a discounted start-up package in the ‘House of Innovation’.

“Being a franchisee organisation, supporting small businesses and startups is in Pizza Hut’s DNA. Innovation is also hugely important to us. We're excited to be partnering with MAD//Fest and Co:Cubed to uncover new technology, ideas and fresh thinking that can boost our brand, enhance customer experience and generate the hype needed to survive and thrive in the intensely competitive quick service restaurant sector,” said Catriona Woodward, Pizza Hut's Head of Digital Marketing.

"We're excited to ramp up our innovation pitches at MAD//Fest with three fantastic briefs that give emerging innovators and global brands the opportunity to connect, discover and collaborate," added Dan Brain, MAD//Fest London's Co-founder.

4,000 attendees are expected to attend MAD//Fest London and over 150 industry leaders will tackle 2021’s theme, ‘Where Do We Go From Here?’ Speakers include BrewDog MD James Brown, Broadcaster June Sarpong OBE, S4 Capital Executive Chairman Sir Martin Sorrell and Facebook VP EMEA Nicola Mendelsohn CBE and Resi Founder Alexandra Depledge MBE.

Click here to secure your MAD//Fest London pass.

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