Oreo, Deliveroo, Ocado - First Speakers To Tackle MAD//Fest's ‘No Guts, No Glory’ Theme Revealed

05 Nov, 2021

Top brand and agency leaders will share how they finding opportunity in disruption, making bold decisions for the future and taking calculated risks to remain relevant at MAD//Fest London on 5-7 July.

Leaders from Oreo, Deliveroo and Ocado are among the first speakers to confirm for MAD//Fest London on 5-7 July at The Old Truman Brewery.

Held across five stages, 2022’s MAD//Fest London theme is ‘No Guts, No Glory’. The theme has been chosen to “ celebrate bold decision making, calculated risk taking and finding opportunity in disruption” as major global brands, challengers and agencies adapt to a much changed marketing, advertising and tech landscape.

Speakers confirmed for 2022’s show include:

Tina Koehler, Incoming Global VP Marketing, Deliveroo
James Brown , MD, BrewDog
Lisa McDowell, Head of Brand Marketing, Ocado
Sir Martin Sorrell, Founder & CEO, S4 Capital
Bronwen Foster-Butler, CMO, Voylok
Jonathan Ryan, Equity Marketing Director, Oreo
Shamil Thakrar, Founder, Dishoom
Rachel Kerone, Brand Director, Starling Bank
Thomas Kolster, Author and Activist
Will Page, Author and former Chief Economist, Spotify

In a nod to the MAD acronym and to make choosing which dates to attend MAD//Fest easier, each day will be skewed to a different type of presenting company and audience. Day 1 will see CMOs and leaders from major brands explore the latest Marketing trends, strategies and innovations. Day 2 will focus on Advertising with a mix of clients and agency execs examining the latest shifts in creativity, digital and media. Finally, day 3 is MAD//Fest’s Disruptors Day and will see the most exciting challenger brands reveal how they are using innovation, technology and marketing to change the face of different industries.

“Since we launched in 2018, MAD//Fest has become the place where the global industry gathers to explore the latest trends in marketing, advertising and disruptive innovation," said Dan Brain, MAD//Fest London's Co-founder.

"Our speakers embody what MAD//Fest is all about - big brands, future disruptors and the crème de la crème of adland coming together to exchange ideas, explore emerging trends and help make sense of the world right now. We’ll be announcing lots of headliners, live challenges and brand partnerships over the coming months but hopefully the first few speakers to confirm will wet your whistle and get you in the mood for a bigger, better, bolder MAD//Fest next summer!"

Over 1,000 passes have already been snapped for the 2022 show. 8,000+ people are expected to attend MAD//Fest and attendees will be able to watch all the action online via the MAD//Fest virtual platform.

More industry leaders will be announced as speakers over the coming weeks. If you’d like to join them, don’t forget that our call for papers is open until 17 December.
Preview rate tickets are available here until 28 January.

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