Podcast: Kellogg’s Joe Harper On Why Big Brands Are Switching On To UGC

30 Sep, 2021

The Kellogg Company E-commerce Marketing Manager Joe Harper tells Shiny New Object Host and Automated Creative Founder Tom Ollerton why big brands are finally embracing the potential of UGC.

UGC is a fantastic opportunity for big brands to establish better connections with consumers and drive more relevant conversations, says The Kellogg Company E-commerce Marketing Manager Joe Harper in the latest episode of MAD//Fest’s partner podcast, Shiny New Object.

In the podcast, Harper talks to host and Automated Creative Co-founder Tom Ollerton about why UGC on social media is a powerful combination, the benefits of connecting marketing disciplines and why young marketers should never underestimate their value.

Listen to Joe’s marketing advice and his other views on the future of marketing in the full episode here.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.