In the latest episode of MAD//Fest's partner podcast, Shiny New Object, Mars’ Senior Director for Marketing Effectiveness, Sorin Patilinet, talks about how neuroscience can influence decision making for marketers.
Read more
Rebecca McCowan, Design Lead at The Coca-Cola Company, argues that instead of doing rebrand after rebrand and continuing to reinvent, more brands should look to do it once and do it well, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
Read more
Morrisons, The Very Group, Boots, and Aldi all joined Jon Evans, as he hosted a special edition of the Uncensored CMO podcast at this summer's MAD//Fest London. Find out how the high street is weathering this storm of rising prices and decreasing consumer spending.
Read more
In a special MAD/Fest partner podcast, Shiny New Object, Automated Creative's Amy Wright and Dan Moseley discuss the worrying statistic that over one third of marketers still don't optimise their creative in-flight - the equivalent of playing football and never changing your team during the match, even when losing.
Read more
Shaaf Tauqeer, easyJet’s Audience and Martech Manager, discusses with Automatic Creative's Tom Ollerton, why he decided to create a branded podcast to help build brand loyalty in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
Read more
In today’s age of increasingly fragmented content, The Meaningful Media Podcast LIVE at MAD//Fest will explore how trusted, engaging and influential media can connect with and engage different audiences.
Read more
Thiago Gomes, Product Marketing Lead for EMEA at Meta, talks to Tom Ollerton about why diversity drives creativity and innovation, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
Read more
Lucrèce Sicat, Head of Creator Marketing, Europe, at Amazon, believes that brands can connect with a more engaged and interested audience who already have a relationship of trust with a content creator, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
Read more
Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, believes that being a marketer is not just about communication and good campaigns. Marketers can drive real business outcomes, as she shows us with her example of gaming, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
Read more
Varun Ravichandran, the AVP - Marketing at Citi, believes that all brands should blend technology and innovation with marketing to ensure that consumers become part of a brand’s story, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
Read more