Shiny New Object Podcast: The North Face's Go-to-Market Strategy Director On The Power Of Remote Working

17 Dec, 2021

In the latest episode of MAD//Fest's partner podcast, Shiny New Object, Jennifer Mohammed, The North Face's Go-to-Market Strategy Director, says that remote working has enabled brands to access a wider pool of talent and has also given them more autonomy

The Director of Go-to-Market Strategy for The North Face, Jennifer Mohammed has been working in DTC (direct-to-consumer) for about 16 years, gathering a wealth of experience with brands like Puma, Guess, the Arcadia Group and now The North Face.

Jennifer Mohammed talks about the importance of work/life balance, ruthless prioritisation, and freeing up time to be more productive and more focused on self development, on the latest episode of the Shiny New Object podcast.

Her Shiny New Object is remote working. Although not the latest in global work trends, the value of remote working comes from the ability for employees to have more autonomy and be more productive, as well as from the benefits it’s brought for organisations. Brands can now access a wider, more diverse talent pool, which will help them communicate better with consumers globally.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.