Line//Up
Be Less Boring
Dull. Tired. Middle of the road. Unremarkable. Boring.
You wouldn’t use these words on your tinder profile, so why would you want them associated with your brand?
At the quarter point of this century, it’s time for marketers to be less boring.
The good news is that there’s a compelling case for adding fun, bold thinking, energy, entertainment, unconventional ideas + the odd calculated risk to what you do. And there’s more - making a clean break with boredom is likely to lead to happier, more creative + productive workplaces, where talent thrives + people embrace a rock the boat attitude.
So how will you stand out from the crowd?
What rules are you going to break to be less beige?
How are marketers reigniting their creative edge + creating campaigns + experiences that truly resonate with people?
From old school heritage brands through to punk new school challengers + everything in between, MAD//Fest London is here to break free of boredom + encourage a new golden era of entertainment, experiences + exceptional ideas that just pop!
Stages
From AI, attention + analytics to content creators, creativity + culture marketing, this year’s festival is packed with cutting-edge content + communities where industry leaders can tackle the big issues of the day.
Richard Ayoade
// Comedian, Actor, Presenter, Writer and Director
Angela Affinita
// Marketing Director, The Walt Disney Company
Angela Affinita is Director of EMEA Marketing, Disney Consumer Products at The Walt Disney Company. From immersive events to brand campaigns to product launches, Angela has led the creative execution of some of the world’s most beloved consumer products brands such as Mickey & Friends, Disney Princess, Pixar’s Toy Story, as well as Star Wars and Marvel. With over 25 years experience in broadcast and studio entertainment properties, storytelling and creative innovation is at the heart of everything Angela delivers.
Tugce Aksoy
// Global Brand Director (Magnum), Unilever
Jane Aldridge
// Coffee Business Executive Officer, Nestle
Kian Bakhtiari
// Founder, The People
Kian is the founder of The People, a creative company on a mission to help ambitious brands build a more inclusive and sustainable world. Powered by a global network of young changemakers, The People exists to unleash the creative potential of the next generation.
A recognised thought leader in purpose-driven innovation, Kian has been named one of the Top 50 Future Leaders by the Financial Times, serves as an advisor to UN Climate Change, and contributes regularly to the Forbes CMO Network. He is also a One Young World Scholar and an Agenda Contributor to the World Economic Forum.
Kian is passionate about harnessing the power of creativity to drive positive change in business and beyond.
Elle Barker
// UK&I Chief Marketing Officer, Lipton Teas & Infusions
Elle Barker brings over two decades of marketing expertise from industry giants such as Coca-Cola, L’Oréal, Walgreens Boots Alliance and Pernod Ricard. As the UK&I Chief Marketing Officer (CMO) at Lipton Teas & Infusions Eleanor leads the marketing teams for the iconic brands of Pukka Herbal Teas, Lyons Tea in Ireland and PG Tips.
Eleanor's passion lies in crafting brands and products that not only resonate with consumers but also drive meaningful and sustainable change. When she's not reinventing the world of tea, Eleanor enjoys sharing her insights across the industry, inspiring others to embrace bravery and innovation in their own ventures.
Alec Barr
// Head of Behavioural Science & AI Strategy, OLIVER Agency
Alec Barr is a global human-centred design practitioner, behavioural scientist and AI strategist, currently running the Behavioural Science Unit at OLIVER. He and his team build products and services that put human psychology at the forefront of the design process to drive better commercial outcomes.
Alec has spent 15 years leading Experience Design departments in agencies around the globe, examining the human side of emerging technology, its barriers to adoption and the scope of its potential. As a keynote speaker and educator he has shared these insights in lectures and training courses worldwide, covering topics as diverse as the behavioural economics of UX design, effective decision-making under conditions of uncertainty, and the psychology of happiness.
A thought leader in the fields of cognitive-behavioural science and generative AI, Alec engineered the world's first chatbot modelled on Rory Sutherland (the “Rory SutherBot”). He is also an accredited behavioural science ethicist, keeping a watchful eye on the moral implications of technological innovation.
Charl Bassil
// Chief Brand Officer, BBC
Charl Bassil
Chief Brand Officer, BBC
Charl Bassil is a marketing professional with a passion for building meaningful connections between brands and their audiences. Originally from South Africa and of Lebanese descent, Charl's diverse background has shaped his approach to storytelling and cultural integration.
His career journey has taken him through roles at SABMiller, where he worked on beloved brands like Castle Lager and Carling Black Label, to leading global marketing efforts for Absolut Vodka at Pernod Ricard. Through these experiences, Charl has focused on fostering inclusivity, celebrating diversity, and creating campaigns that resonate with communities worldwide.
In 2024, Charl joined the BBC as its first Chief Brand Officer, where he is dedicated to reimagining and strengthening one of the world’s most iconic brands in an ever-changing media landscape. Guided by curiosity and a collaborative spirit, Charl is committed to making a positive impact through his work.
Charl now lives in sunny Surrey with his wife Dominique, their children Jordan, Luke and Ella, and their dog Cola.
Camille Beaufils
// Global Marketing Director, Fever-Tree
Camille Beaufils is Global Marketing Director at Fever-Tree, the Mixer challenger business that disrupted the Mixer category.
Since joining Fever-Tree in 2020, Camille leads global marketing strategies in all markets outside the UK to deliver Fever-Tree’s biggest market growth potential. Thanks to her Spirit expertise from her work with Diageo, Camille devised new strategies expanding beyond tonic tapping into Fever-Tree’s full portfolio potential and local spirit dynamics. She championed brand building with new brand positionings and campaigns. She has worked very closely on the US market expansion creating a proven media growth model.
At Diageo, Camille headed up the Incubation portfolio for brands recently acquired where she created a new marketing growth model, testing alternative routes to market for smaller brands with smaller footprints while leveraging strong culture cues and data strategies. As Head of Social Media for the full portfolio across Europe, Camille proved the power of social commerce, established Social as the fastest growing ROI channel, and revolutionised Guinness’s approach to digital media.
Camille spent 13 years in creative agencies (Leo Burnett, We are Social, TBWA) leading brand strategies and omnichannel campaigns for Airbnb, Netflix, McDonald’s, Procter & Gamble Beauty, Four Seasons to name a few. Camille is French Panamanian, has lived in and worked in 5 different countries.
Sedge Beswick
// Consultant
Sedge has built her career by pushing boundaries, challenging convention and breaking new ground. From pioneering social at ASOS to growing SEEN Connects into a £24M global agency, she knows how to scale businesses and grow audiences, fast. No fluff, just results.
Now, as an exited-founder, consultant, advisor, and speaker, Sedge helps brands and people grow without losing their edge. Whether it’s start-ups or global giants, she brings a no-nonsense, sharp approach to navigating the chaos of scaling in today’s world. She’s worked with brands like Nike, eBay, and Red Bull, plus talent like Lewis Capaldi, Peter Crouch, and Jack Whitehall.
Sedge is regularly featured on BBC News, Sky, the Financial Times, and The Drum. She’s a go-to expert on marketing, influence, and brand-building. Better yet, she backs up her opinions with experience, not buzzwords.
Dave Billing
// Executive Creative Director, Fold7
For over two decades, Dave’s career has taken in something of a scenic tour of the creative industries. He started out as a producer, songwriter and creative director for major music labels before putting his talents to work for brands. During his 20+ year career in advertising, he has worked at agencies including The Creative Partnership and was a founder at independent creative agency Above+Beyond, where he worked on clients such as Disney, 20th Century Fox, Boots Walgreens, Subway, Amazon and more. Now heading up the creative department at Fold7, Dave leads campaigns for some of the biggest brands in marketing, from fabric of the nation local brands to global FMCG powerhouses. As a partner and Executive Creative Director at Fold7, Dave creates coalitions of the willing to bring brilliant work into the world. Knowing that in our time-starved and attention-deficit times, it’s logical, not brave, to create work that stands out. That brands can make a difference, can entertain, can be useful. Sometimes all at the same time.
Les Binet
// Founder, Binet Consulting
Murray Bisschop
// Marketing Director UK, Tesco
Perla Bloom
// Global Planning Strategist, Expedia
Joshua Boydell-Smith
// Head of Brand and Marketing, WE LOVE CAKE, Bells of Lazonby
Sophie Brisborne-Rhodes
// Chief Marketing Officer, CleanCo
Mark Brown
// Chief Marketing Officer, Hovis
Dan Brown
// Director & Practice Lead, MediaSense
Dan leads MediaSense's digital solutions practice, helping advertisers develop measurement models and media performance systems to improve effectiveness and drive growth. Dan has spent 25 years experience in the media industry working across media agencies and on the advertiser side.
Deb Caldow
// Global Sustainability Director, Diageo
Marta Carreras Cancelo
// Creative Strategy Director, Europe, The Coca-Cola Company
Marta has more than 20 years of experience in creative strategy and integrated marketing communication, first at the agency side and then at The Coca-Cola Company.Marta has a strong belief on the power of brands & creativity to push transformation for good.As Creative Strategy Director of Coca-ColaTM, Western Europe & then for Europe, Marta has been able to bring to life her beliefs into Global campaigns like “Open like never before” to inspire people to be more Open to change during the Covid crisis; the Global Christmas campaign “The letter”, connecting with a unique consumer sentiment the crisis or the global Campaign Fanta “Idiots”, offering a bold point of view about the essential role of creativity and foolishness in our society.
Rebecca Carroll
// Marketing Director, Papa Johns
Steve Challouma
// Chief Marketing Officer, Nomad Foods
Munnawar Chishty
// Chief Marketing Officer, Carlsberg Britvic
Munnawar leads marketing across the Carlsberg Britvic business, which combines the brewer’s and soft drink maker’s brands together in a newly merged company as of January 2025. She oversees marketing not only across Britvic’s portfolio of soft drinks brands, which includes Robinsons, Tango and J2O, but also across a new group of beer brands including Danish pilsner brand Carlsberg, Birrificio Angelo Poretti and Brooklyn Brewery beers. Prior to her CMO role, Munnaway was Marketing Director for Britvic plc from February 2023. Before joining Britvic plc, Munnawar held several senior global strategic and local leadership roles at WBA, GSK and Johnson & Johnson in beauty and healthcare. In her previous role as Vice President and Global Category Director for Beauty, No7 Beauty Company, she led a team of Global marketeers leading strategy, communication, and innovation across the entire Beauty Portfolio for brands including No7, Liz Earle and Soap & Glory. She led the Incubator Team leading digital consumer experience transformation, the seasonal Gifting team and local marketing teams across the globe. She has delivered growth for international brands including No7, Sensodyne, Neutrogena, Aveeno and Gillette and for leading UK brands including Walkers Crisps, John Smiths, Newcastle Brown Ale and Liz Earle and a personal favourite Monster Munch! Munnawar plays an active role in championing diversity and inclusion within the business and wider marketing industry. Passionate about marketing transformation and the value it brings to an organisation, Munnawar also judges several industry leading effectiveness awards such as Effie’s, Marketing Society and Campaign. She is also on the board of Bucks & Berks FA.
Swagat Choudhury
// Global Digital Commerce Director, Mars Wrigley
A 22 years career that has kept me in the forefront of new-age marketing. Focusing the last 10 years in the space of digital, media, content and e-commerce. My global marketing exposure for last 5 years has provided me with skills to understand and execute in multiple global markets working with agile cross-function teams to drive business outcomes. With a purpose to inspire and guide people to a better today and greater tomorrow, my career being focussed on setting up new capabilities and driving business and people outcomes has been genuinely fulfilling to date.
Joanna Christie
// Chief Marketing Officer, Treatwell
Terri Cooper
// Marketing Director, Aqua Pura
Charlie Copsey
// Founder & CEO, Underground Fan Club
Charlie spent the first decade of her career producing TV, radio and film for the biggest UK networks and companies. During this time, she worked closely with talent, where she witnessed their unfiltered, off-duty, human side and started to think about creating a world where fans could gain access to this too.
Disenchanted by the unimaginative, boring, predictable events she attended, where talent was reduced to scripted conversations and stifled interactions, Charlie saw the need for something radically different. She envisioned a space where talent could show up as their authentic selves and connect with fans on a deeper, more meaningful level.
Her passion for creating fresh, immersive, personality-driven experiences has pushed Underground Fan Club to break the mould of traditional fan experiences, attracting some of the biggest talent and brands to join her ‘Underground’ revolution.
Henry Coutinho-Mason
// Author, Speaker & AI experimenter, Future Normal
Henry is the author of The Future Normal and Trend-Driven Innovation; he has delivered 150+ keynotes and strategy workshops in 30+ countries – from the SXSW main stage to global boardrooms.
His latest project is VisuAIse Futures, a ‘multiplayer’ AI-powered creative experience; he is a guest lecturer at HEC business school in Paris, and was Managing Director of TrendWatching for a decade.
Henry is also an award-winning social entrepreneur, having cofounded the urban regeneration nonprofit 3Space, which was commended in Fast Company's World Changing Ideas.
Fun fact: Henry was once featured in GQ's Most Connected Men in Britain list.
Sharry Cramond
// Marketing Director, M&S
Jerry Daykin
// Global Head of Media and Digital, Restaurant Brands International
Alessandra de Dreuille
// Marketing & Commercial Director, Kraft-Heinz
Alessandra is currently the Meals Director for Heinz, with P&L responsibility for the Beanz, Soup, Pasta and Baby Food portfolio in the UK.
She has been at Kraft Heinz for 8 years, with a strong track record in marketing & commercial roles across different categories and within both regional & local teams.
Most recently she spent two years leading the People & Performance team for Northern Europe, taking engagement from an all-time low post pandemic to close to best in class UK benchmarks and rolling out the culture changing Living Leader program across the entire business.
Dr. Cecilia Dones
// Chief Data Officer, 3 Standard Deviations
Steve Dool
// Senior Director, Brand & Marketing, Depop
Fleur East
// Presenter/ Artist/ Founder, Kurl Kitchen
Fleur East is an artist, presenter, and entrepreneur known for her infectious energy and empowering presence. Rising to fame on The X Factor, she has since become a staple of British TV and radio, currently waking up the nation on the Hits Radio Breakfast Show. Fleur is also the co-founder of Kurl Kitchen, the haircare brand she launched with her sister Keshia to celebrate and support natural curls and textured hair. Passionate about representation, wellness, and community, Fleur uses her platform to inspire confidence and encourage people to show up boldly, unapologetically, and entirely as themselves.
Thomas Fenwick-Smith
// Creative Director, Three
Charlotte Ford
// Europe Senior Marketing Director, Ruggable
Bronwen Foster-Butler
// Chief Marketing Officer, Finisterre
Belén Frau Uriarte
// Global Communications Manager, IKEA
Belén Frau Uriarte is the Global Communication Manager for Ingka Group. In this role she leads the communication agenda focused on creating a strong purpose-led communication that contributes to better homes, better people, better planet and a better company.Beléns IKEA journey started in the IKEA store in Barakaldo Spain, where she later became store manager. After that, she has held various positions. First as Country Retail Manager in Spain, navigating through the economic crises. Later as Country Retail Manager for IKEA Italy.Before her role as communication manager Belén was Deputy Retail Operations Manager. Here she was responsible for eight IKEA markets, while at the same time contributing and leading cross-functional initiatives related mainly to people development and omnichannel retailing.Throughout her career, Belén has been heavily involved in raising awareness around diversity and inclusion. Topics that are close to her heart. Belén has received a lot of recognition, awards and prizes for her unstoppable engagement, especially in female leadership.Belén is married and has three children. She has a great personal interest in home furnishing and in her spare time, Belén loves to spend time with her family and friends and discover the world.
Sadira E. Furlow
// Chief of Global Brand and Communications / Dean of Dopeness, Tony's Chocolonely
From managing billion-dollar brands to scaling a unicorn startup, Sadira is a true brand + creative marketing genius – with the awards to prove it. Forever fueled by curiosity, she’s architected growth and generated smiles for over 20 different brands, delivering performance with purpose for Lay’s, Happy Money and more. And now, she’s swapped the city that never sleeps for the city that always cycles to lead Tony’s team of impact-makers. A steward of stories, she captures and champions the magic of Tony’s like no other, allowing the brand to reach its greatest potential and impact in cocoa. Heading up both the Creative + Global Brand and Comms teams, she’s responsible for the long-term strategy, culture and brand identity – overseeing the challenger brand marketing that makes us uniquely, undeniably and unreservedly Tony’s. And she does it all without a wand, cape or top hat (but with some fresh new kicks). Pretty magical, eh?
Adam Gardiner
// Marketing Director, Arsenal FC
Alex Glen
// Head of Shower Portfolio UKI, PZ Cussons
With nearly 20 years' experience shaping some of the UK's most iconic FMCG brands - including Weetabix, Cravendale, Quorn, and Original Source, Alex has built a career in unlocking double digit brand growth through sharp marketing strategy and bold brand leadership. Now heading up the PZ Cussons Shower portfolio, he brings a curiosity about consumer behavior together with evidence-based marketing principles, to restore brands to their rightful place in consumers' hearts and minds.
Julia Goldin
// Chief Product and Marketing Officer, The Lego Group
As Chief Product & Marketing Officer, Julia Goldin is responsible for leading the creation of LEGO® products and play experiences that inspire, excite and educate kids and families. Julia’s talented team is responsible for developing the product portfolio and experience, as well as marketing and building the brand through content, communication, and digital channels.
Julia oversees product development, brand campaigns, marketing, research, licensing, partnerships, and the LEGO Group’s in-house creative agency.
Prior to joining the LEGO Group in 2014, Julia was Global Chief Marketing Officer at Revlon. She also had a 13-year career within the Coca-Cola Company, where she held several senior global and regional marketing roles, including Division Marketing Director of Northwest Europe and deputy Chief Marketing Officer of Japan.
Julia also serves on the Boards of UN Live Museum and Fiskars Group, contributing her expertise to visionary projects and organisations.
Julia holds an MBA in International Marketing and Finance from the University of Chicago Graduate School of Business.
Manashi Guha
// Chief Growth Officer, L'Oreal UK & Ireland
With 25+ years in beauty and 17+ years at L’Oréal Groupe across India, Southeast Asia, the Middle East and the UK & Ireland, Manashi has held a variety of senior leadership roles, including Managing Director for UKI’s Consumer Products Division (CPD) and her current role as Chief Growth Officer for L’Oréal UKI. She’s led multi-country brand-building, digital transformation, and commercial growth across iconic brands like L’Oréal Paris, Garnier, Maybelline and Nyx.
Vanessa Guimaraes
// EMEA Sr Marketing Manager, Abbott
Experienced marketeer with a distinguished international career in the healthcare & consumer sectors, having led global brands across the UK, Latin America, and Europe. Currently at Abbott, as Area Sr Marketing Manager in the growing Nutrition Business Unit, she develops strategies to develop the Adult Nutrition category and generate brand penetration across the EMEA region. Vanessa brings a wealth of experience from multinational companies like Reckitt, Roche, 3M and Unilever, where she consistently delivered impactful brand strategies, successful product launches, and innovative access solutions. Vanessa holds a Bachelor's in Marketing & Advertising and an Mini MBA in Marketing by Mark Ritson.
Marc Guldimann
// CEO & Founder, Adelaide
Marc Guldimann is the founder and CEO of Adelaide, the industry leader in attention-based media quality measurement. Adelaide puts evidence-based measurement into practice using AU, an omnichannel metric proven to measure media quality more accurately than existing verification metrics.
Before creating Adelaide, Marc founded Parsec, the first marketplace to sell media based on time spent. He also served as the founding CEO of Enliken and Spongecell. Prior to his career in digital media, Marc worked in the wireless network security industry, where he developed the first virus filter for wireless networks. A graduate of Carnegie Mellon University, Marc holds a degree in Social Decision Sciences.
Peter Harbour
// Head of Condiments, Unilever
Dean Harris
// Head of Co-op Media Network, Co-op
Dean Harris leads Co-op Media Network, shaping the growth of Co-op’s convenience-focused retail media business. With over 15 years of experience spanning advertising, strategy, and loyalty, he’s helped brands tap into data-driven media that makes shopping faster, easier, and more relevant for customers. Since launching in 2024, Co-op Media Network has expanded its data capabilities, introduced new in-store digital touchpoints, and positioned convenience media as a must-have for advertisers. A regular keynote speaker and industry commentator, Dean is passionate about making retail media simple, effective, and built for the way people really shop.
Will Harvey
// Senior Global Digital Innovation Manager, Diageo
Will Harvey is Global Digital Innovation Manager, as part of the Breakthrough Innovation team at Diageo, Focusing on 3-5 year Vision for the business, Experimenting and assuring that Diageo stays at the forefront of all things digital.
With the focus on leading the Test and Learn agenda exploring new and emerging technologies, behaviours, and Startup’s, to then run Pilot Test to Deploy and Enable Sustainable and Scalable Digital Innovation.
He advises a number of Startup’s, was named in the Drum Future 50 as well as BIMA 100 and HClub 100, and has previously worked at both VCCP and Ogilvy looking to find the intersection of Creativity & Technology.
Em Heath
// Director of Engagement, Rexona / Unilever
Margaret Heffernan
// Entrepreneur, CEO + Author
Georgina Holland
// Head of Marketing, Abel & Cole
Daniel Hulme
// Chief AI Officer, WPP
Daniel Hulme (PhD) is a globally recognised expert in AI and investor in emerging technologies. He's the CEO of the award winning AI company Satalia, acquired by the world's largest media company in 2021, WPP, where Daniel is also the Chief AI Officer. Daniel has been recognised as one of the top 10 Chief AI Officers globally.
Amongst his investments, Daniel is also Co-founder and CEO of the World's first commercial research organisation to understand machine consciousness, Conscium.
Having received a Masters and Doctorate in AI at UCL, Daniel has several academic roles including UCL's Computer Science Entrepreneur in Residence, focused on using AI to solve business and social problems.
Daniel is a serial TEDx and keynote speaker on AI, ethics, innovation and decentralization, and is a faculty member of SingularityU. He has advisory and executive positions across companies and governments where he actively promotes purposeful entrepreneurship and technology innovation.
Lucy Hutchinson
// Global Content & Marketing Operations Director, Mars
Lucy Hutchinson leads global content and marketing operations at Mars Pet Nutrition, driving the transformation of creative capabilities and content processes to elevate brand storytelling and build stronger connections with Pet Parents. Her team oversees content planning, production, and effectiveness globally, across a broad portfolio of Petcare brands.
With over 12 years in FMCG, Lucy brings deep expertise across digital commerce, content strategy, Martech, and operations. She is passionate about delivering creative excellence through innovative tools and data-driven insights, all in service of Mars Petcare's purpose: Making a better world for Pets.
Craig Inglis
// Chief Marketing Officer, Merlin
Greg Jackson
// Founder and CEO, Octopus Energy Group
Greg Jackson CBE is the founder of Octopus Energy Group, the UK's largest energy supplier and a global energy and technology company that's driving the affordable, green energy system of the future. Launched in 2016, the Group now serves over 9 million customers globally (7.4 million in the UK), is present in 32 countries and operates a £7bn portfolio of renewable energy assets.
Octopus drives the tech-enabled green energy transition, innovating relentlessly to make energy better for consumers and the planet. Kraken, Octopus’s proprietary green tech platform, is at the heart of the Group’s growth and is now contracted to serve over 54 million accounts across the globe.
Octopus has attracted over $2.3 billion worth of funding from international energy companies, large pension funds and global investors, and has valued the company at around $9 billion.
Greg is a serial tech entrepreneur and has built and sold a number of successful businesses before starting Octopus. He is an angel investor in a wide range of start-ups, and is a key thought leader in the UK on issues related to energy transition, energy costs and innovation.
Phil Jackson
// Global Digital Marketing Effectiveness Director, Haleon
Phil is Global Digital Marketing Effectiveness Innovation Director for Haleon. He is based in London, within the Global Consumer Business Insights & Analytics team, where he is responsible for driving a Globally consistent approach to how Haleon marketers hold their investments in Digital Marketing accountable, both in terms of building brand equity and contributing to incremental, profitable sales growth. His recent focus has been in support of Haleon’s holistic marketing effectiveness programme; including the standardisation of the metrics and tools that are used to measure the effectiveness of Digital Marketing, CBIA governance of Global learning agendas and the piloting of emerging measurement innovations such as attention measurement and ‘cookie-less’ cross-media reach & frequency solutions.
Eshita Kabra
// Founder, By Rotation
James Kirkham
// Founder, ICONIC
James Kirkham, Founder, ICONIC. ICONIC advises brands on their social, marketing, cultural and partnership strategies.
James Kirkham is a brand strategist, creative and cultural commentator with over 20 years of experience navigating the intersections of social media, sports, music and youth culture. At the forefront of shaping digital culture - his groundbreaking work for ‘Skins’ was the first time a TV show had ever been marketed with social media.
Whilst Chief Business Officer at Defected Records he led a digital revolution for the house music label, creating the Defected Virtual Festival, a global online event which went viral during the pandemic.
Prior to that, he transformed COPA90 into a global football media brand with an engaged Gen Z following. The brand’s innovative use of social media in sports made it a standout and named one of ‘Fast Company’s most innovative sports businesses’.
James founded his own digital marketing agency Holler, when he was just 23. Holler was acquired by Publicis Group in 2010, after which he was appointed Global Head of Social and Mobile at Leo Burnett.
James' consultancy ICONIC is a strategic and creative studio which aims to give brands a unique insight into how they can harness the power of popular culture.
He is also Chief Business Officer at Cleats Club, the groundbreaking direct to fan messaging app partnered with Harry Kane, which offers an authentic space for fans, addressing the growing toxicity in social media.
Murray Lambell
// Chief Customer Officer, Gousto
Charlotte Langley
// Chief Marketing Officer, Bloom & Wild
Yann Le Bozac
// Crocs Vice President – Head of International Marketing, Crocs
Yann Le Bozec joined Crocs as Marketing Director in January 2020 for the EMEA region before extending his scope to LATAM, India and Global Distributor Marketing Lead. Yann has been instrumental in developing award-winning campaigns and steering the brand towards building collaborations that resonate with the consumers in the region. After serving in the role of Marketing VP for Crocs ROW region and Hey Dude International, Yann is now Crocs Vice President – Head of International Marketing, where he leads the International (non-US) Marketing team.
Yann has 15 years of experience in the marketing industry. Prior to joining Crocs Inc., Yann worked at Calvin Klein where he built the newly created EMEA Product Marketing department. Yann lead the Marketing & Communications teams at Tommy Hilfiger for the MEA Distributor business. He has also held positions at Chalhoub Group in Dubai, LVMH’s Le Bon Marché and Saint Laurent in Paris. Yann studied at Shanghai Jiao Tong University and obtained a Master of Science in Management from EDHEC Business School (France).
Julie Legrand
// Global Senior Director Brand Strategy and Communications, PUMA
Aifric Lennon
// Research Director, MassiveMusic
Lucie MacLeod
// Founder, Hair Syrup
Vicki Maguire
// Chief Creative Officer, Havas
Vicki Maguire is a rare breed – a world-class creative, a woman leading the charge and a force for modernising our industry.
From her disastrous career in fashion, sacked by the likes of French Connection and Vivienne Westwood, she discovered a love for copy when Paul Smith told her to stop trying to draw and write her ideas down instead. She’s worked on campaigns for some of the best agencies in the world – including Grey, Widen + Kennedy, Mojo and Amsterdam International.
She was appointed Havas London’s first female Chief Creative Officer in January 2020 – just eight weeks before the global pandemic hit. Despite that, she helped steer the agency to its best-ever year creatively – winning its first Cannes Gold Lion in nearly a decade for the Black Plaque Project – led one of the most successful new business drives in its history, culminating in Havas being awarded the hotly-contested Asda account in May 2021, produced work that built fame and commercial resilience for clients, and drove culture which engaged and helped consumers and communities.
She was named Creative Leader of the Year in both 2020 and 2021 by Campaign Magazine, which cited the agency’s ‘creative renaissance’, as well as a Female Frontiers honouree for her ground-breaking achievements in advertising. She was also named on the IPA’s inaugural iList – recognising the industry’s 30 most outstanding diversity and inclusivity game-changers – and an IPA Fellow for ‘services to advertising’ in its New Year Honours list, plus Campaign’s 40 over 40 in 2023.
In 2021, Vicki claimed one of the highest-profile gigs in the industry: Cannes Lions jury President, where she presided over the Brand Experience & Activation Lions jury. She returned in 2022 to sit on the Sustainable Development Goals Lions jury, and again in 2023 to judge the Dan Wieden Titanium Lions. This year also saw Havas London’s ‘Me, My Autism, and I’ for Vanish clean up on the awards circuit, with the campaign winning a host of major awards including a Cannes Gold Lion (one of three) and a prestigious D&AD Yellow Pencil (one of six).
Ian Maskell
// Founder/CEO, P E C O R I N O Group
With over 30 years of global experience in blue-chip companies and a PhD in Nutritional Biochemistry from Newcastle University, Ian Maskell is a marketing pioneer. He initiated Mars Petcare's entry into China, later ascending to the role of CMO. At Unilever China, Ian spearheaded global ice cream brands, emphasising innovation and product development. Dedicated to responsible business and brand purpose, his expertise ranges from food technology to market entry strategies, particularly in China and Southeast Asia. Notably, he has influenced iconic brands such as M&M’s, Snickers, Dove, and Ben & Jerry’s. As a purpose-driven advisor, Ian champions interdisciplinary collaboration and best industry practices.
Jo McClintock
// VP Brand and Marketing, Trainline
Jo is a big ideas brand leader with a track record of driving growth at some of the UK’s most iconic digital brands, including Moonpig, Skyscanner, and now Trainline — Europe’s #1 rail app. At Trainline, she’s helped deliver over £6bn in sales, tripled growth in key markets, and launched the award-winning “I Came by Train” campaign to reframe rail as the sustainable choice. Jo combines creativity with commercial impact, mentors rising marketing talent, and advises Travalyst, the Duke of Sussex’s sustainable travel coalition.
Craig Mcleod Fawcett
// Snickers & Twix Brand & Content Manager, Mars
Tony Moore
// Director of Marketing & Digital, Audi UK
Audi UK extended its reach into what Moore calls “hard-to-target luxury audiences” by becoming the first headline partner of the Wilderness festival, which took place in August. Moore says the sponsorship exceeded all metrics, including customer leads, for the new, all-electric Audi Q6 e-tron. The marque’s marketing strategy, Moore explains, has “shifted towards a doubling down on brand to ensure we remain distinctive”. He says AI-powered search, social, audio and marketing in its retail centres have contributed to making the brand number one for consideration in the premium car market. This year, Audi also renewed its partnership with Sky Media, retaining its status as the official innovation partner of Sky Sports.
Daniel Müllensiefen
// Professor in Psychology, Goldsmiths University
Lucy Murray
// Brand Director, Free Soul
Jessica Myers
// Chief Customer Officer, The Very Group
As chief customer officer, Jessica oversees marketing, creative, digital customer experience, and data and analytics. She joined Very in October 2022 as chief marketing officer and since then has spearheaded the group’s new brand platform ‘Let’s make it sparkle’, featuring brand characters, Kerry, Terry and Cherry, the flamboyant flamingos. Jessica joined Very from Metro Bank, where she built and led the company’s first ever brand and marketing function and was a member of the Executive Committee. Prior to Metro Bank, Jessica spent five years heading NatWest Group’s brand team with responsibility across its 10 portfolio brands, including RBS, NatWest, Royal Bank, Coutts and Ulster Bank.
Claire Nelson
// Managing Director, Netball Super League
Gemma Parkinson
// Global Marketing and Business Development Director, Belvedere Vodka
Gemma Parkinson, Chief Marketing Officer at Moët Hennessy, is the revolutionary force behind the luxury spirits brand Belvedere Vodka. With impactful media campaigns, brand identity transformations, and disruptive product launches, she's taking the luxury wines and spirits industry by storm. Hailing from Scotland and adopting a Parisian flair, Gemma is a bold, creative leader known for crafting long-term international marketing strategies that deliver exceptional business performance.
With more than 15 years of experience, before rewriting the rules of marketing in the luxury wines and spirits industry, Gemma honed her leadership skills in esteemed media companies like BBC, Condé Nast, and Global Radio. Always on the move, you'll find Gemma exuding impeccable style in the lounges of international hubs, waiting to seize her next opportunity.
With her exceptional ability to influence, motivate, and excite people, Gemma embraces diverse markets and cultures. Her relentless pursuit of results and excellence, paired with outstanding communication skills, consistently delivers exceptional outcomes.
At heart, Gemma is a creative storyteller who inspires and engages others to achieve common goals. Her unwavering commitment to making a meaningful difference and infectious enthusiasm make her a captivating and effective leader.
Charlotte Pearce
// Founder, Inkpact
Julie Pender
// UK Creative Content Director, Havana Club UK
Sarah Potter
// Global Masterbrand Director, Communications, Dove / Unilever
Sarah is an award-winning, results-driven leader. Known for strategic in-culture insights and creativity. She joined Unilever in April 2020, after a decade working agency-side with FTSE100 brands such as Google, Visa and Emirates.
Sarah has helped scale-up influencer marketing and PR across Dove’s top markets and led social-first end-to-end creator marketing campaigns such as #SharetheFirst. Part of the in-house team who launched #TurnYourBack, winning over 30 industry awards, including a Cannes Lions Grand Prix. Recognised as PRWeek’s top 25 most influential women in communications in 2025, she is equal parts fire-fighter, storyteller and fame driver with a passion for creating a world where women uplift and empower each other.
Sarah grew up in the North East of England and has lived in Australia and Dubai. Now based in East London, she loves all thing beauty (SPF is the most important product you can use), Reformer Pilates and true crime podcasts.
Tom Rainsford
// Marketing Director (CMO), Beavertown Brewery
Rebeca Ricoy
// Director of Marketing - LATAM + EMEA, duolingo
Rebeca Ricoy is the Regional Marketing Director for Latin America and Europe at Duolingo, the largest learning language app in the world that uses artificial intelligence to achieve its mission of making education free, fun and accessible to all. Her work is to strategize, create, evaluate and adapt marketing strategies to the different markets. Before Duolingo, Rebeca worked at Esteé Lauder Companies and Avon Cosmetics. Rebeca has an MBA from Universidad Anahuac and a masters degree in Entertainment Business Management from Vancouver Film School.
John Robb
// Journalist and musician, C/O Meanwhile
Justine Roberts CBE
// Founder + CEO, Mumsnet
Trevor Robinson
// ECD & Founder, Quiet Storm
As a creative, Trevor Robinson OBE has been responsible for some of the most famous and talked about advertising of his era from the iconic and multi-award winning ‘You’ve Been Tango-ed’ Orange Slap to the more recent Haribo ‘Kids Voices’ campaign.
In 1995 he set up Quiet Storm, the first agency to write, direct and produce its own work. To this day it’s still one of the few ad agencies where creatives direct their own work.
In 2020 Trevor reignited the Create Not Hate initiative he originally set up in 2007 to open pathways for under represented young people to build creative careers, and mobilised a staggering amount of support. He won the UK Black British Business Award for top senior entrepreneur 2020 and was awarded an OBE in 2009 for his services to charity and advertising.
Trevor is recognised in influencer lists including Debretts 500, Campaign’s A-List, The Drum Top 100 Adverati, the IPA’s iList, and won Oystercatcher’s ‘outstanding, lifetime contribution to the industry’ award. He is a regular main stage speaker at Cannes Lions, where he was president of the Titanium jury in 2021. He was President Jury of 2022’s D&AD Entertainment awards, was named a Campaign top 3 Changemaker of 2021, and was made a lifetime Fellow of the IPA last year.
Dirujan Sabesan
// CMO, Wingstop UK
What started as a teenage hobby in a bedroom has become a journey powered by creativity, culture, and community. Born in Sri Lanka and raised in the UK, Dirujan turned a passion for design and digital storytelling into a career — founding his own creative agency by 18 and going on to lead work for global brands including Twitter UK, MOBO Awards, Afro Nation, and more.
Now Chief Marketing Officer at Wingstop UK, Dirujan is spearheading the brand’s evolution into a lifestyle movement — where food meets culture, creativity drives strategy, and community is at the heart of everything. A self-taught marketer with a background shaped by lived experience, grassroots projects, and bold brand building, he brings both strategic depth and cultural fluency to the table.
Rajeev Sathyesh
// CMO, Heineken UK, Heineken
Rajeev Sathyesh, CMO HEINEKEN UK, is a global marketing leader with over 20 years of experience shaping iconic brands across Asia, Europe, Africa, and the Americas. Rajeev brings a dynamic blend of creativity, strategic thinking, and commercial acumen honed at industry giants like Procter & Gamble and HEINEKEN.
Now based in London, Rajeev leads marketing for one of the UK's most diverse and high-profile beverage portfolios—including Birra Moretti, Heineken®, Fosters, Strongbow, Cruzcampo, Murphy’s and the fast-growing Inch’s brand. Under his leadership, HEINEKEN UK is redefining how traditional and contemporary brands engage with modern consumers across digital, experiential, and retail channels.
Having previously transformed brand strategy in the Asia-Pacific region, where his work earned international recognition at Cannes Lions and helped double the Heineken brand’s business within a period of 4 years; Rajeev is passionate about leveraging creativity to drive business growth. His global perspective and deep understanding of cultural nuance bring fresh relevance to UK marketing conversations.
Jordan Schwarzenberger
// Manager, The Sidemen
Mark Shanley
// Executive Creative Director, adam&eveDDB
John Sills
// Managing Partner, The Foundation
John Sills is Managing Partner at the customer-led growth consultancy, The Foundation, and author of Leadership Book of the Year 2023, The Human Experience.
25 years ago, he started his career on a market stall in Essex, and since then has worked in and with companies around the world to make things better for customers. He’s been in front-line teams delivering the experience, innovation teams designing the propositions, and global HQ teams creating the strategy. He's been a bank manager during the financial crisis (not fun), launched a mobile app to millions of people (very fun), and regularly visits strangers’ houses to ask very personal questions (incredible fun).
Before joining The Foundation, John spent twelve years at HSBC, latterly as Head of Customer Innovation. His first book on the topic - The Human Experience - was published by Bloomsbury in February 2023, and his writing has been featured in The Guardian, The FT, and Management Today.
Andrew Smith
// Senior Director, Brand, Vinted
Chaka Sobhani
// President, Chief Creative Officer International, DDB Worldwide
Sir Martin Sorrell
// Founder & Executive Chairman, S4 Capital
Michelle Spillane
// MD Marketing Paddy Power & UKI Brand Orchestration, Flutter UKI
Michelle Spillane is the MD of Marketing, Paddy Power (whilst also being MD of UKI Brand Collaboration). In her role, Michelle oversees all marketing and brand efforts for Paddy Power in the UK and the bookmaker’s native Ireland. Spillane joined the company from Irish public-service broadcaster RTÉ, where she had served as Director of RTE Global , RTE’s international commercial arm Marketing for four years. Earlier in her career, Michelle spent time as Chief Marketing Officer for the Irish division of Microsoft, as well as Head of Marketing for Bank of Ireland. In addition, she spent two-and-a-half years as Marketing Director for the ITV Worldwide arm of UK commercial broadcaster ITV.
Kirsten Stagg
// Marketing Director, Skoda UK
Michael Stewart
// Founder, Human Forest
Michael Stewart is a Chilean marketer and entrepreneur with a passion for building brands that move people — quite literally.
He holds a Bachelor's degree in Business and a Master's in Marketing from Universidad Adolfo Ibáñez, one of Chile's leading business schools. Notably, UAI ranks #23 in the QS Latin America & Caribbean Rankings 2025, making it the highest-ranked private university in Chile.
Michael began his career in data analysis at Heineken Chile, before moving into marketing at Falabella, South America’s largest retail group. He went on to lead marketing for global action sports brands Volcom, Rip Curl and Maui and Sons across Chile and Peru, building communities and driving regional growth.
In 2018, he relocated to London to pursue an MBA at Imperial College Business School, where he was awarded the Future Leaders Scholarship.
Since then, Michael has been on a mission to reinvent urban mobility as co-founder and CMO of Forest, London’s second-largest shared e-bike operator. Alongside Agustin, Caroline, and Ignacio, he has helped scale Forest into a purpose-driven, high-growth brand that combines sustainability, technology, and marketing innovation — most recently pioneering new models in retail media and brand partnerships within the mobility space.
Rory Sutherland
// Vice Chair, Ogilvy
Gaston Tourn
// Chief Growth Officer, Oddbox
Simon Valcarcel
// Marketing Director, Virgin Media O2
Herwig Vennekens
// Chief Commercial Officer, HARIBO Group
Steering HARIBO's global commercial initiatives, Herwig’s role encompasses driving sales and marketing strategies across the HARIBO Group. With expertise in strategy and marketing management, he has championed brand growth in a competitive confectionery landscape. His team has successfully expanded HARIBO's market presence, solidifying its position as the world's premier sugar confectionery brand.
Herwig’s leadership philosophy is anchored in cross-functional collaboration, fostering innovation and excellence within our organization. At HARIBO, we've nurtured a culture of continuous improvement, leveraging brand management skills to resonate with diverse markets. These efforts have contributed to sustained business development and have been instrumental in achieving our strategic objectives.
since 2018 Chief Commercial Officer HARIBO global
2007 - 2018 Managing Director & Director Marketing, Sales & Strategy HARIBO UK & Ireland
Roger Wade
// Founder, BOXPARK + BOXFUND
Naomi Walkland
// CMO, Motorway
Naomi Walkland is the Chief Marketing Officer of Motorway, the UK’s fastest-growing car marketplace, where she oversees the company’s brand and product marketing, growth marketing, creative, communications, and business marketing teams.
Previously, Naomi served as the Vice President of Bumble, where she led the international marketing team, driving new customer and revenue growth outside of the US. She was part of the team which took Bumble public in 2021 and built and scaled marketing operations across EMEA and APAC. Under her leadership, Bumble expanded its brand presence into over 15 markets worldwide. During her tenure at Bumble, Naomi led some of Bumble’s most impactful global campaigns, such as My Love is Black Love, a celebration and representation of Black Love in Britain.
Naomi is passionate and committed to diversity and inclusion in the marketing and creative industries. She sits on the global board of The Marketing Society and is an Advisor for OK Mentor, which provides free training and mentorship programs for women graduates. Additionally, she is a board trustee for mothers2mothers, an African NGO leading global efforts to end paediatric AIDS.
Recognised for her leadership and contributions to marketing, Naomi is an Honorary Fellow of The Marketing Society and has been recognised by Marketing Week and Campaign Magazine as one of the top marketing leaders in the UK in their annual ‘Power 100’ and ‘Marketing Week Top 100 Effective Leaders’.
Josh White
// Founder & CEO, Cano Water
Josh White is the Co-Founder and CEO of Cano Water, the world’s first canned water brand.
In 2015 after witnessing plastic pollution firsthand on a trip to Thailand, Josh and two friends launched Cano Water, a simple idea with a big mission: replace single-use plastic bottles with infinitely recyclable cans.
Today Cano is stocked in over 10,000 locations across the UK and backed by leading names in sport, music and entertainment. The brand is on track to prevent 1 billion plastic bottles from ending up in landfill by 2030.
Josh’s journey hasn’t followed a straight line. Living with ADHD and overcoming addiction from a young age, he found purpose through building something that mattered. Before Cano he ran a music events business and DJ’d around the world. He was later named a Forbes 30 Under 30 honouree and one of the coolest people in food and drink.
Oliver Yonchev
// Founder / Entrepreneur, cocreatd
Mark Sinnock
// Global Chief Strategy Officer, Havas Creative Network
Mark is the Global Chief Strategy, Data and Innovation Officer for the Havas Creative Network.
Mark is recognised as a multi award winning strategist, driving brand transformation through creative innovation. He believes that strategy is the first act of creativity and that a brand’s difference has the power to transform its commercial performance. He has a track record of leading award winning strategy teams in both boutique ‘hot shops’ and multi national agencies and he has helped transform brands across Europe, the US and Asia. Mark has also spent time at a range of different ‘client side’ businesses across the tech, mobile and retail sectors, so he understands the needs, pressure and culture of business intimately.
Mark now leads our strategy practice globally, which means inspiring smart, innovative strategists to use creativity to solve for today and tomorrow’s commercial challenges on brands as diverse as Asahi, Birdseye, Durex, and EE to name a few.
Mark also runs the Global Intelligence Team for Havas, which focuses on converging next gen tools, tech, platforms and systems to drive audience insight and innovation for brands. He believes in an ‘audience-first’ approach to data and tech, and is committed to bringing both big data and human data together to unlock growth.
Mark Whelan
// Chairman & UK Group Chief Creative Officer, Havas UK
Mark Whelan is the Chairman and Chief Creative Officer of Havas UK.
Havas UK comprises 20+ agencies and 1700 people with a diverse range of capabilities including advertising, CX, PR, sponsorship, media, activation, design, investor relations, transformation management, sustainability consultancy, employee experience, UX and more.
Mark joined the Havas family in 2008 through the acquisition of his company Cake, a pioneer in the branded entertainment space; taking brand marketing in the direction of music festivals, tv shows, gaming, fashion collaborations, music artist partnerships and dramatic stunts.
In a somewhat lengthy and eclectic career he has won Cannes Lions, named several products and companies, creative directed an Olympics experience, written for TV and film, created an alcohol-free sparkling wine and most recently become a regular speaker on the subject of artificial intelligence.
Mark is a trustee of Key4Life and on the advisory board for the Fair Chance Alliance, both of which work in the space to help ex-offenders find a new start in life.
René Hisserich
// Senior Director Media, Content & Digital Marketing, Mars
René Hisserich is a visionary Senior Director of Media, Content & Digital Marketing at Mars. With over 20 years of experience leading global media transformations and digital innovation René is known for his strategic acumen and creative leadership. René has worked across industries for companies like Heineken, Anheuser-Busch InBev and United Internet Media, elevating brand presence through media and accelerating growth. His passion for storytelling, data-driven strategy, and team empowerment has made him a trusted leader in shaping the future of media. René thrives at the intersection of creativity and business, always pushing boundaries to inspire audiences and deliver measurable impact.
Tanya Weller
// Marketing Director, Samsung
James Verity
// Creative Director, Jamie Oliver
Karan Gokani
// Co-Founder and Creative Director, Hoppers
Karan grew up in Mumbai with a deep love for food and hospitality. In 2005, he moved to England to study law at the University of Cambridge. Even while practising as a solicitor at a prestigious Magic Circle firm, his passion for food remained strong and he spent his spare time in professional kitchens. In 2012, he left law to pursue hospitality full-time, travelling across India and Sri Lanka to immerse himself in their food and culture.
In 2015, Karan co-founded Hoppers, a Sri Lankan and South Indian restaurant in Soho, London, with JKS Restaurants. The restaurant quickly earned a Bib Gourmand and praise from critics like Fay Maschler and the late A A Gill, leading to new locations in Marylebone and King’s Cross. In 2022, he released the well-received Hoppers: The Cookbook.
Karan has contributed travel features and recipes on Sri Lanka and southern India to major publications and appeared on BBC Saturday Kitchen, MasterChef UK, Jamie’s One Pound Meals and NBC’s Today Show. Collaborations with Shake Shack and Soho House have furthered his influence in the culinary world.
On Instagram (@karancooks), he shares food and travel inspiration with over 640,000 followers, with a focus on Indian and Sri Lankan cuisine.
Karan also leads Feeding the Future, a charitable initiative in Sri Lanka with the Hemas Outreach Foundation, which has raised over £350,000 since 2022 and built three preschools for 148+ children.
Dan Brain
// Co-Founder, MAD//Fest
Ian Houghton
// Co-Founder, MAD//Fest
Eric Fulwiler
// CEO, Rival
Eric is the co-founder and CEO of Rival, one of the fastest-growing marketing consultancies in the US and UK, working with challengers like Oura Ring, Wonder, and Webflow to help them scale, and incumbents like Xerox, JP Morgan, and Unilever to help them innovate. Rival’s mission is to understand what challenger brands do differently to grow in categories that are being disrupted. Our research has been featured by the IPA, ANA, Ad Age, Campaign, Cannes, SXSW, and Web Summit, to name a few. Before co-founding Rival in 2021, Eric was the CMO of 11:FS, a fintech venture builder for nearly three years. He was also one of the first 15 employees and MD, EMEA of VaynerMedia reporting directly to Gary Vaynerchuk for seven years. He is a well-known speaker and thought leader on all things growth and innovation - including marketing, sales, management, and digital transformation.
Hannah Walker
// Head of Mid Market UK, Reddit Inc
Hannah Walker is the Head of Mid-Market UK at Reddit, where she leads a team of sales professionals across hundreds of clients, spanning industries from retail to gaming.
Hannah started her career in Radio, before moving into the digital world and working for the MailOnline, the largest news website in the world at the time.
Before Reddit, Hannah spent 7 years at Snapchat, where she built and led the UK’s first mid-market team, specialising in digital challenger brands and playing a key role in the company’s IPO journey.
Morten Legarth
// Creative Director, faith and VCCP
Sophie Miller
// Content Creator and Founder @ Pretty Little Marketer
Sophie Miller is a leading marketing community expert and content creator who has built a global following of over 600,000 across platforms. As the founder of Pretty Little Marketer, she specialises in making social media simple while placing community at the heart of marketing strategies. Sophie's community-focused approach has earned her partnerships with major brands including Adobe, Meta and YouTube, along with speaking engagements for organisations like Semrush, ASOS and L'Oreal.
Madolyn Grove
// Head of Creators UKIN, TikTok
Matthew Barwell
// NED and Advisor, Advertising Standards Authority and Accenture
Matt has more than 35 years of Marketing and Advertising experience, having held senior positions in Mars Inc, Diageo and Britvic. He has led teams across many international markets and previously lived in Italy. His most recent Executive role was serving as Chief Marketing Officer for Britvic, where he was also responsible for Corporate Affairs, Sustainability and R&D.
Matt has strong industry stakeholder relationships and regulatory experience, gained through the Presidents Committee of Food & Drink Federation, Advertising Association and ISBA. He is a former Chair of the AA’s Front Foot Group and of the Marketing Group of Great Britain, as well as being a Fellow of the Marketing Society.
He is currrently a NED and Council memmber of the Advertising Standards Authority, a NED for a numbe of PE backed businesses and a Board Advisor for Accenture. He serves as a Trustee for a leading Children’s Mental Health Charity, Place2Be.
Rawdon Glover
// Managing Director, Jaguar, JLR
Rawdon was appointed to the role of Managing Director, Jaguar in February 2023. Prior to this he was the UK Managing Director for Jaguar Land Rover.
Within his current role, he is responsible for the Jaguar brand strategy, short and long-term brand profitability and the full end-to-end client experience, through the Product, Services and Experiences offering. As Jaguar MD, he continues to lead the reimagining of the Jaguar brand that was unveiled in November 2024.
Rawdon is a Senior Executive Director, with a track record of enhancing global brands’ revenues and capabilities at Jaguar Land Rover, Volkswagen, Audi & Camelot Group PLC.
He has led transformation across all areas of the Customer Journey, shaping and executing commercially focused transformations to sales and networks, marketing, customer service and supply chain.
He is passionate about using deep customer understanding to enable business change, developing new business channels and building brands.
Outside of work he enjoys spending time with his wife and two children. He’s also a keen tennis player, skier and golfer.
Daniel Fanshawe
// Senior Client Director, Media, Kantar
Daniel Fanshawe is Senior Client Director, Media, at Kantar Insights UK & Ireland
Lynne Deason
// Head of Creative Excellence, Kantar
Senta Slingerland
// Co-founder, Fala
Senta is a brand strategist, writer and curator. Senta Slingerland is co-Founder of Fala, which designs products and experiences that helps brands build creative confidence.
Senta is also a Leader-at-Large at Mesa, who assemble and lead extraordinary teams to build solutions to complex challenges – in just 5 days. She is the former Director of Brand Strategy of Cannes Lions, where she launched See It Be It and The Glass Lion.
Senta has written two books: Game Changers: The Evolution of Advertising (Taschen, 2013) and City Shapers London: The Creative People Shaping the City (Lannoo, 2018).
Orlando Wood
// Chief Innovation Officer, System1
Matt Rooney
// Head of Measurement, Global Accounts, TikTok
Matt is the Head of Measurement, Global Accounts at TikTok and has worked at the organisation for over 5 years. He has previously worked at Amazon and Mindshare.
Karla Vélez
// Global Media Director - Social Media Lead, L'Oréal
Richard Warren
// Director - Brand, Marketing & Corporate Affairs, Nationwide
Richard joined Nationwide in September 2023 and was responsible for the brand relaunch and new marketing campaign. Prior to Nationwide, Richard was Director of Marketing Communications for Lloyds Banking Group for 5 years, where he was responsible for the Lloyds, Halifax, Bank of Scotland and Scottish Widows brands. Before that Richard worked agency side in both media and creative agencies, being a founding partner in Delaney Lund Knox Warren which grew to be the UK’s largest independent agency before merging with Lowe.
Olivia Mitchell-Bent
// Head of Events and Social, Drip Water
From the age of 15, I have balanced work with rigorous academic studies. Whether that be working in a coffee shop while undertaking GCSES, or serving tables at an Italian restaurant during my A Levels. In 2019, I moved from the small town of Chesterfield to complete my undergrad degree at the University of Manchester, studying Politics, Philosophy and Economics. This was while finding myself working in nightlife events and hospitality. Initially, it was simply an exciting way to get to know the city. But very quickly I learned that it would be a crucial vessel in building key relationships within the music and entertainment industry. My success in the field of event management and promotion then led to further freelance projects, including working with global events companies such as those producing Afronation & Rolling Loud, and coordinating production for music videos and other ad hoc events. After saving rigorously and indulging in half a year of travelling in 2023 - with the purpose of strengthening my Spanish-speaking - I returned to the UK and moved to London to pursue my Masters. I enrolled at UCL to study Race, Ethnicity and Postcolonial Studies, an interdisciplinary course that has massively shaped how I approach the business world. It was around the time of enrolment that Big Zuu, cofounder of Drip, approached me, suggesting that I would be just the person he wanted to get this disruptive new brand off the ground. I guess you could say the rest is history?!
Paul Wright
// Head of Advertising, International, Uber
Alex Reeves
// Managing Editor, Little Black Book
Alex has been on the Little Black Book editorial team since 2017, but has been writing about advertising since 2012. Former editor of UK commercial production publication The Beak Street Bugle, what began as a career covering the craft side of the British industry broadened significantly when he joined the global platform of LBB. He’s now managing editor for the EMEA region.
A keen escapist, Alex tries to get as much time as he can away from screens, whether that’s tending to the veg he grows, cooking and fermenting said vegetables, or taking long walks while listening to pulp sci-fi audiobooks.
Mimmo Palmieri
// Associate Director of Global Ad Analytics, Condé Nast
Dan Rubel
// Brand & Marketing Director, Currys
Dan is the Brand & Marketing Director at Currys – responsible for brand, advertising, social, CRM, PR, promo planning, store innovation and omni channel creative & content. Dan has been at Currys since September 2018 and previously had held a variety of marketing, strategy, customer experience and general management roles – mainly at the Very Group and Procter & Gamble. Outside of work, he’s a dad, a keen tennis player, a reluctant gym goer and an emotional Manchester United fan.
Jo Arden
// Chief Strategy Officer, AMV BBDO
Jo Arden is Group Chief Strategy Officer at AMV BBDO, leading a world-class team of multi-skilled strategists to make Ideas that Real People Love.
With over 20 years experience, Jo has worked spans every category - from FMCG to government, start-ups to global giants; and in every channel from grassroots brand activism to global TV-led campaigns. Her work has helped people to stop smoking (through the IPA award-winning Stoptober for Public Health England), support the NHS (through the IPA award-winning We Are the NHS recruitment campaign), connect global youth to the Olympic movement (through the Coco-Cola Paris 2024 Olympic sponsorship) and got brands in basket for toothpaste, shampoo, beer and beyond.
Prior to joining AMV, she was Chief Strategy Officer at Ogilvy UK, and previously held leadership roles at Publicis Poke, MullenLowe London and 23red.
Jo is a recognised voice in the industry: the 2024 Convenor of Judges for the IPA Effectiveness Awards, Chair of Judges for Eurobest Effectiveness and Strategy 2024, Thinkbox Awards judge 2025 and a member of the IPA Effectiveness Leadership Group. She also sits on the WACL SteerCo and APG Committee, is Deputy Chair of the History of Advertising Trust, and an IPA Fellow. She’s a regular Campaign columnist and a champion for making the industry more inclusive.
Tom Ridges
// CEO, Herdify
Tom Ridges doesn’t buy the hype around digital-first everything. As founder of Herdify, he’s on a mission to prove that real marketing power lies in human behaviour, specifically, the hidden influence of offline communities. A former Microsoft-er turned startup founder, Tom now leads Herdify in using AI and behavioural science to model how influence spreads in the real world, just like a virus. The result? Disruptive brands and charities like Who Gives A Crap, Abel & Cole, and the RSPCA are cutting waste and getting more impact from every pound.
Alix Sutherland
// Agency Partner, Meta
With over 10 years of experience spanning both the Australian and UK markets, I’ve had the privilege of working across multiple channels, including television, digital content platforms, and social media. My expertise lies in deciphering consumer behaviour and harnessing marketing insights to drive tangible results for brands. With a passion for innovation and creativity, I’m dedicated to helping my agencies stay ahead of the curve. Currently, my focus is on driving strategic partnerships within the Indie agency UK cohort, empowering my agencies to harness the complexities of an AI-driven world to unlock new growth opportunities for their clients.
Matt Garbutt
// Director of AI & Creative, Brave Bison
Matt’s been a digital creative for longer than he cares to remember: from design bench to director across various agencies, in-house and his own companies. He joined Brave Bison in its previous guise of Greenlight in 2017 and directs The Studio, the creative collective at Brave Bison. In 2024, he was made the company's director of AI and creative, which makes him also responsible for building and integrating a comprehensive suite of data science and audience insight tooling with AI and emerging tech. This suite delivers the potential to improve effectiveness for clients across their performance marketing mix.
Chris Willingham
// Global Marketing Director, Brompton Bicycle
Chris has held multiple leadership roles both agency side and, more recently, brand side. At TBWA he led the PlayStation account team that delivered 'Double Life' and 'Mountain'. Whilst at Fallon he oversaw Sony 'Balls' and 'Paint' plus Cadbury 'Gorilla'. And whilst at Wieden+Kennedy, as Global Director for Nike, he led the team that developed 'Breaking2', 'Nothing Beats A Londoner' and the 'equality' platform that spawned 'Dream Crazy'. Having lived and worked in Singapore, Portland (Oregon) and Sydney, he's now back in London as Global Marketing Director of Brompton.
Gregg Oldfield
// CEO, Engage, Brave Bison
As CEO of Engage Digital Partners, now part of Brave Bison, Gregg Oldfield leads the transformation of digital and content strategies for some of the biggest names in global sport. Since co-founding Engage in 2015, he has overseen its growth into a world-class digital agency, delivering fan engagement, data-driven content, and commercial solutions for Formula E, Rugby World Cup, FIFA, the Premier League, and DAZN. Now as part of Brave Bison, Gregg continues to drive innovation, helping rights holders, broadcasters, and brands maximise their digital potential.
Michael Sutherland
// COO and Co-Founder, STRIKR
Michael Sutherland is COO and co-founder of STRIKR, and a seasoned sports and tech executive who led Real Madrid’s digital transformation as Chief Transformation Officer, engaging a global fanbase of over 600 million. Previously, he held leadership roles in Silicon Valley, including Director of Virtual Reality at HP, where he launched multiple award-winning products.
Terry Hornsby
// Group Digital and Innovation Director, Reach PLC
Terry Hornsby is an experienced Digital and Innovation Director at Reach PLC, the UK's biggest commercial publisher with over 20 years of expertise in driving digital revenue and product growth for publishers, advertisers, and digital platforms. Throughout his career, he has held leadership roles in product management, operations, data, and digital strategy, with a comprehensive focus on all aspects of digital marketing and technology.
Terry has a proven track record in leading digital transformation initiatives, structuring and applying big data solutions, and developing cutting-edge digital products.
In 2019, Terry founded Mantis, an AI Digital Platform powered by IBM Watson. Mantis provides advanced tools for data segmentation, brand safety, contextual data/marketing, and publisher technology. It also offers innovative solutions for advertisers and brands to enhance their digital marketing strategies.
As a senior digital leader, Terry is passionate about leveraging the latest digital technologies to drive success and innovation in the ever-evolving world of digital marketing.
Georgia Lewis Anderson
// AI consultant, Lantyn
Georgia Lewis Anderson is a leading AI consultant and Prompt Engineering Specialist, renowned for her innovative work with major technology companies, like Google, Microsoft and Meta.
Georgia creates custom AI characters that people actually want to talk to, and that actually help them get things done, turning complex ideas into conversations people actually want to have.
She's co-founder of Lantyn, a purpose-first AI consultancy that blends human imagination with cutting-edge tech, giving creatives, entrepreneurs, and visionaries the tools to turn bold ideas into tangible outcomes.
With a background in journalism and broadcasting, plus extensive experience shaping human-machine interactions, Georgia is uniquely placed to translate next-gen technology into actionable insights. A recognized thought leader, she's known for making AI accessible and entertaining on global stages - especially where creativity, marketing, and human behavior collide.
Susan C. Allen
// Co-founder & Chief Brand Officer, Here We Flo
Susan Allen is Co-Founder and Chief Brand Officer of Here We Flo, a rapidly growing B Corp with big ambitions and an impressive roster of advisors and investors from Graze, Charlotte Tilbury, Unilever, L'Oreal and more. Susan grew up in Boston, Massachusetts, and received her B.A. in communications and legal studies from the University of Massachusetts Amherst. After three years at a healthcare policy nonprofit in Boston, she moved to New York City to join George Soros' philanthropy, the Open Society Foundations. While working there Susan completed her masters degree in management at the London School of Economics in 2015. She then relocated to London permanently to lead the Foundation's work on diversity, equity, and inclusion.
After meeting Tara Chandra, the two launched Here We Flo with a Kickstarter campaign in 2017 and the brand has been shaking up the personal care category ever since, with a purpose-driven, period care, sensitive bladder and sexual wellness range that offers ""fiercely natural care for life's messiest moments"". Here We Flo is on a mission to challenge shame and disrupt the period, bladder, and sexual wellness markets with plant-powered products including tampons, pads, reusable period underwear, condoms and more!
Susan has most recently been recognised as a 2023 Glossy Future Leader in the Wellness category. She resides in London with her husband and two children.
Jess Merry
// Managing Director, Precis
"Jess has always had a passion for delivering the most innovative marketing strategies and has been exploring the nuances of media, data and creative since early on in her career. As Managing Director at Precis, Jess acts as a strategic soundboard for clients to understand how marketing initiatives can tackle key business problems. She has a proven track record of guiding businesses through the complexities of digital maturity, helping them adopt new technologies, and develop a data-driven culture that supports long-term growth.
Prior to Precis, Jess spent 4 years working at MoneySuperMarket Group, leading the performance marketing strategy on the insurance and home services verticals. She joined Precis in 2019 as a strategic lead for key clients, broadening her focus when she stepped into a management role in 2022. "
Nikki Neuburger
// Chief Brand Officer, Lululemon
Heather Dansie
// Research and Insight Dierctor, Newsworks
Heather joined Newsworks as research and insight director in 2023. She is responsible for spearheading Newsworks’ thought leadership programme to amplify insights on news brands to media agencies and advertisers. With previous roles focused on cultural and audience insight at Joshua G2 and Publicis Media, she champions research that identifies the trends that underpin why people behave and make the choices in the way they do.
Baroness Tanni Grey-Thompson
Baroness Tanni Grey-Thompson is one of Britain's greatest Paralympic athletes. She competed in five Paralympic Games winning 11 gold medals, 4 silvers and 1 bronze and is acknowledged as one of the most gifted and courageous sportswomen of her generation. In addition to her outstanding Paralympic achievements, between 1992 and 2002 she won the London Wheelchair Marathon a total of six times. In 2019, she was awarded the BBC Sports Personality of the Year Lifetime Achievement Award.
Retirement has not slowed her down and Tanni has gone on to play a prominent role in public life. In 2005 she was made ‘Dame’ Tanni Grey-Thompson DBE for her services to sport, while in 2010 she was elevated to the House of Lords as a crossbench peer. With a particular focus on sport, disability, health, welfare and youth development she has made significant contributions to debates on welfare reform, assisted dying and sports governance.
Amongst other positions she is Chancellor of Northumbria University, and is an ambassador for UNICEF, the Laureus Sport for Good Foundation. She has sat on the board of the BBC, Transport for London and the London Legacy Development Corporation. She is also a respected authority on disability sporting issues, a key part of the BBC’s and Channel 4’s Paralympic coverage team and a regular television and radio broadcast journalist.
Caroline Gregory
// Global Brand Director, Axe/Lynx (Unilever)
Caroline has over 15 years of international experience building and leading some of the world’s most recognisable consumer brands. Currently Global Brand Director for AXE/Lynx at Unilever, leading creative development and purpose-driven innovation for over five years.
She held a series of marketing positions across AXE/LYNX, including Brand Director for Brand Purpose and Skin Cleansing, and Global Senior Brand Manager for the Masterbrand. She worked in the Middle East with National Food Products Company (LACNOR Juice) and Emaar Properties, following several years in advertising with IML (BTL Advertising).
Caroline brings deep expertise in global brand building, creative leadership, and cross-cultural consumer engagement, especially in marketing to young male consumers.
Alice Anson
// Digital Media Director, N360
James MacDonald
// Co-Founder, Limelight
Julia Linehan
// Founder and CEO, The Digital Voice™
Liam Wade
// Performance Director, Impression
Liam Wade is the Director of Performance at Impression, the award-winning performance marketing agency growing global brands by transforming Evidence into Action. With over a decade of experience across the full performance marketing spectrum, Liam is passionate about driving growth through a creative, experimentation-led approach. He is an energetic, fast-paced international speaker, both actionable and entertaining. In his spare time, Liam is a theoretical ferroequinologist and has all 10 fingers.
Gastón Tourn
// Chief Growth Officer, Oddbox
Gastón Tourn is the Chief Growth Officer at Oddbox, the leading brand reducing food waste to mitigate climate change. Previously, he was the CMO at Badoo Group (now Bumble Group) and Appear Here. He also worked in marketing at Google across several international markets, from Brazil to the UK.
Gastón studied Communication at the University of Buenos Aires, completed an MBA programme in Marketing at The Wharton School, and earned a Master’s in Creative Writing at Oxford University. He is currently studying for a Master’s in Computer Science at Harvard University, as he dreams of becoming a code poet.
Clara Mulligan
// European Head of Design & Managing Partner, Anomaly
Clara Mulligan has unparalleled expertise in transforming brands through communication design, brand design, and innovation. As Head of Design, Europe, and Managing Partner at Anomaly, she leads Brand Design and Innovation across the agency’s European offices.
During Clara’s 20+ year design career, armed with her exuberant style, media- and form-agnostic approach, and a strategically driven mindset, she has helped brands discover, visualize, and broadcast their next chapter. Whether revitalizing legacy brands seeking renewed relevance, helping scale-ups find their place in culture, or responding to design innovations that culture demands, her work is dedicated to the creation, transformation, and acceleration of brands.
Having lived in the US, EU, and currently the UK, Clara’s experience is truly global, allowing her to strategically and visually articulate work for international companies.
Most recently, Clara has led the brand transformations, global design systems and visual identities for brands such as Speedo, Johnnie Walker, Starbucks and Unilever, alongside cultural icons such as Rimowa, Women’s Super League and Tonies.
She has developed effective design practices for some of the world's top creative agencies by embracing a broader, more holistic definition of design and the value it brings to clients. Her design leadership and craftsmanship have been recognized and awarded globally.
Ruth Hooper
// CMO, WSL Football
Ruth is the Chief Marketing Officer of WSL Football, the organisation responsible for the top two divisions of women's professional football (Barclays WSL and Barclays WSL2). Prior to WSL Football, Ruth has an extensive sports marketing background including multiple roles at Nike, and consulting to organisations such as MLB, LTA and The FA.
Robert Faulkner
// Chief Business & Communications Officer, Wrexham AFC
Shrina Patel
// Senior Partner, Marketing Manager, The Very Group
Alex Payne
// Sky Sports Presenter
Karen Ehrlich
// VP/GM, Skincare, Estée Lauder Companies
Sharon Fuller
// VP Content, Social, Communications & PR EME, NBA
Sharon Fuller is Head of Content and Social Media for NBA Europe and the Middle East (EME) overseeing the production of all regional content and the execution of the NBA’s localized social media strategy in Europe and the Middle East. Based in the NBA’s Madrid office, her role requires her to think innovatively and creatively about the best ways to connect with fans across different regions, platforms and channels though a local-first strategy.
Since joining the NBA in February 2023, Sharon has led the rapid growth of the region’s social media presence, expanding the league’s portfolio to 18 localized channels in eight different languages across five platforms in Europe and the Middle East. In Sharon’s first full season, the NBA had its most-viewed season ever across the league’s social and digital platforms in EME, surpassing 1 billion video views in the region for the first time, increasing by +100% year-on year. More than 700 million views came from the league’s accounts in Europe alone, the most among the major U.S. professional sports leagues in Europe this season.
Sharon is also responsible for all content production in the region, overseeing the team that produced the award-winning ‘Hoop Cities’, an in- language docuseries that explores the local culture, history and basketball communities in eight European cities, that won awards at the New York Festivals TV & Film Awards and Broadcast Sport Awards. Long-form localized content such as the weekly show ‘NBA Undrafted’ (available in German and French), has helped drive a 220% year-over-year increase in views on the NBA Europe YouTube.
Prior to joining the NBA, Sharon was a former Global Head of Content at Red Bull Media House, and head of BBC Sport's live events service, also running her own agency, Rational Collective. Sharon mentors up and coming female executives as part of the SportsPro ‘New Era’ programme designed to recognize, support and advocate for a new era of gender equality and representation within the international sports industry.
Born in Norwich, United Kingdom, Sharon is based in Madrid and splits her time between the NBA’s Madrid and London offices.
Oliver Meade
// Sponsorship Lead, Three
Tati Lindenberg
// Vice President, Marketing, Dirt Is Good
Nicole Kivel
// Managing Director, UK, Enterprise, Criteo
Nicole Kivel is the Managing Director, UK, Enterprise at Criteo, leading its commercial organization for top retailers, brands, and agencies. With 15+ years in advertising, she played a key role in scaling retail media in Europe with Hooklogic, later acquired by Criteo. Nicole specializes in guiding clients to enhance their digital strategy and maximize the impact of Criteo's product suite.
Chloe Hanisko
// Global Performance Marketing Manager, Swarovski
Chloe has worked in digital marketing for 11 years in both the US and UK. Her main areas of focus are Programmatic and Affiliate Marketing, with an expertise in luxury brands. She now works at Swarovski as a Global Performance Marketing Manager running their global programmatic program, focusing on elevating the brand while maintaining a strong ROAS.
Uche Ofili
// Head of Media Agencies, SMG
Uche is the Head of Media Agencies at SMG, overseeing agency partnerships across a diverse portfolio that includes Boots, Asda, Morrisons, Co-op, Deliveroo, and The Very Group. Before joining SMG, Uche played a key role at Tesco Media, where he built, led, and took to market, the UK’s first grocer-specific agency team. With over 18 years of experience on the agency side, Uche has worked with some of the UK’s top agencies, including IPG, MediaCom, and MEC, specialising in Trading, Planning, and Buying, leading campaigns for major brands like Colgate-Palmolive, Visa, GlaxoSmithKline, and Aldi. Today, Uche is dedicated to helping agencies unlock the potential of Connected Commerce, driving customer-first, full-funnel campaigns that deliver results.
Mark Wheeler
// CMO, Storyblok
Mark, as CMO of Storyblok, leads the marketing strategy and execution to drive business growth and redefine the CMS category. Recognized as a Top 100 B2B global CMO, he’s dedicated to building communities for marketers and developers. With a deep understanding of digital experiences, Mark ensures Storyblok delivers exceptional value. Previously, as CMO of LeanIX, he played a key role in doubling customers in two years and contributing to its successful acquisition by SAP. He has also held senior marketing roles at Nutanix, EMC, Sitecore, and Adobe.
Jimmy Carr
// Comedian + Broadcaster
Karim Kamar
// Pianist + Composer
Gareth Thomas
// former Welsh rugby union player
Claire Eaton-Rutter
// Panel host
Rylan Clark
// Television and radio presenter
Anna Williamson
// Dating Agent, Celebs Go Dating
Sally Land
// Agony aunt and ‘Dear Deidre’ columnist, The Sun
DJ Emma
Bryony Gordon
// columnist and presenter of ‘Life of Bryony’, Daily Mail
Rob Buckhaven
// Drinks Editor, Metro
Grace Dent
// Restaurant Critic and Podcast, The Guardian
Jimi Famurewa
// Author, Broadcaster and Journalist
Catherine Bohart
// Comedian
Kevin Maguire
// Associate Editor, Mirror
Andrew Pierce
// Consultant Editor, Daily Mail
Camilla Tominey
// Associate Editor, The Telegraph
Steph Cockcroft
// News Editor, The Independent
Frankie Bridge
// Singer, TV personality and creator of ‘#FrankiesFaves’
Ayishat Akanbi
// Celebrity Stylist
Joe Bromley
// Fashion Editor, The Standard
Sinead McIntyre
// Panel host, editor-in-chief of The Sun’s ‘Fabulous’ magazine
Rhea Fox
// Marketing Director, MoonPig
Suzi Bentley Tanner
// Partner, Gate One
Kristine Drullion
// Corporate Brand Strategy & Activation Director, LVMH
Anaïs Guillemané Mootoosamy
// Strategy General Manager, W Conran Design
Chris Hogg
// Chief Revenue Officer, Lotame
Christopher Hogg is Lotame's Chief Revenue Officer leading commercial business, developing strong relationships with enterprise marketers, digital advertising agencies, and media companies. Chris’ consultative approach is informed by nearly two decades of adtech experience and fluency in data enrichment and identity solutions. Prior to Lotame, Chris sat on the other side of the desk as a client evaluating, acquiring, and implementing various technologies for global companies like Independent News and Media, France Telecom – Wanadoo / Orange UK and Unanimis. Chris credits his leadership success to understanding what his clients care about in order to be the best partner possible.
Ben Fox
// Chief Marketing Officer (UK), McDonald's
Josh Bullmore
// Chief Strategy Officer, Leo Burnett
Collette Swindells
// VP of Communications, Usercentrics
Collette Swindells is a global comms leader who’s helped shape brands at every stage—from household names like Disney, ECCO and Coca-Cola to fast-scaling tech players like Planday, Ocean.io and Omada. Today, she’s VP of Communications at Usercentrics, where she’s building the “privacy-led marketing” category from the ground up—turning compliance into a competitive edge.
She started her career as a journalist, and it shows. Collette brings a sharp editorial eye, a bias for honesty over hype, and a belief that trust is built through what you do, not just what you say. In an era of AI-generated noise, she helps brands sound unmistakably human—clear, credible, and worth listening to.
No fluff. No jargon. Just smart, strategic, and refreshingly direct stories.
Paul Sampson
// CEO, Lickd
Paul Sampson is the CEO and founder of LICKD, a micro-licensing, music solutions business. Their first platform transformed the way content creators legally access mainstream music for their videos. With years of experience in music and digital licensing, Paul and LICKD are now also transforming the way Brands and Agencies access mainstream tracks, meaning that music from the biggest artists in the world can be licensed quickly, easily and safely for branded social content, for the first time. His innovative approach has made LICKD a game-changer in the creator economy and digital music space.
Shannon Lennon-Smith
// Magnum Marketing Magnum, The Magnum Ice Cream Company
A creative and strategic marketing leader, Shannon has delivered award-winning campaigns for some of the UK’s most iconic brands, including Marmite and Pot Noodle. She is currently the Marketing Manager for Magnum, the UK’s #1 Ice Cream brand, where she champions consumer-first thinking.
Shannon is passionate about using innovation to craft unmissable brand experiences that connect with consumers and drive meaningful impact. Her work is defined by a commitment to pushing boundaries and creating campaigns that not only inspire but also deliver business results.
Jorge Poyatos
// Founder & Co-CEO, Seedtag
Jorge Poyatos is a visionary leader in digital technology, with a degree in industrial engineering and a major in computational fluid dynamics. He honed his skills at Oliver Wyman, consulting across Europe, USA, and LATAM, before joining Google to bring his expertise in digital business to the forefront. Driven by a passion for innovation and a clear vision for the future, Jorge co-founded Seedtag, the global contextual advertising company powered by its proprietary AI technology, Liz. Seedtag boasts over 600 employees and a strong international presence across 16 countries in EMEA, LATAM, North America, and APAC. As a recognized entrepreneur and member of the Endeavor community, Jorge shares his expertise and knowledge at technology and entrepreneurship conferences. He continues to push boundaries and pioneer new products, utilizing the power of AI to drive positive change in the industry.
Farah Golant
// Board Director, Seedtag
Farah Ramzan Golant, CBE
Farah has worked for over three decades in the global creative, entertainment and
media industries to scale businesses and talent, driving better economic and
social outcomes. Farah’s executive roles have included President Kyu Group, CEO of Nike Foundation’s Girl Effect, CEO of Permira owned ALL3Media and Chairman & CEO of Omnicom network AMV BBDO.
She has served on the British Prime Minister’s Business Advisory Group and was a Business
Ambassador for the Creative Industries of Britain. She has been a Non-Executive Director of
Huntsworth plc, and Director of the Board of Aldo Group, Canada. Previously a Trustee of
Sadler’s Wells and the Royal National Theatre, she also served on the Advisory Board of the
Cambridge Judge Business School and Save The Children. She has a joint honours degree in
Modern Languages from Emmanuel College, Cambridge University. She was awarded
Businesswoman of the Year at the Asian Women of Achievement Awards and a CBE for
Services to Advertising.
Currently, Farah is the Chair of Untold Studios. She is an Industry Advisor to private equity firm. Advent and a Board Director of their ad tech company Seedtag. She also serves as a Trustee of the Royal Opera House, of King’s Trust International and the Young Vic Theatre. She is a frequent public speaker on the themes of Creativity, Leadership & Transformation and Women’s Empowerment.
Keith Bedford
// General Manager, EMEA, Wurl
Sahil Jhamb
// Senior Agency Partner, Meta
Sahil Jhamb is a Senior Agency Partner at Meta, a former Product Marketing Manager at Microsoft, and an educator. At Meta, he drives strategy for international business and Artificial Intelligence, helping agencies identify risks, capitalize on opportunities, and understand the broader implications for our marketing ecosystem. Sahil’s extensive experience in digital marketing, business development, and education positions him as a key voice on the future of marketing.
Ellie Prendergast
// Client + Operations Lead, Co-op
Suzy Knight
// Partnerships Lead, Screwfix Media Partnerships
Suzy has recently join Screwfix Media Partnerships at an exciting part of their evolution. With a significant digital footprint, being amongst top 10 ranked retailer sites in the UK, and a physical estate of over 900 stores she's been evolving the network which has significant reach.
Prior to this Suzy held a key role in the original team which started and matured John Lewis Insight & Media, curating a media proposition to brands across Beauty, Home, Tech and Fashion.
Suzy is passionate about the relationships and partnerships she builds with brands and internal teams, which has been harnessed to successfully build media networks within iconic British retailers.
Charlotte Eeles
// SFC - Retail Media, Ocado
Rebecca Dixon
// Media Director, THG
Jessica Cooke
// Director of Media & Loyalty, Stonegate Group
Jessica has spent 15+ years in a range of commercial sales and marketing roles across consumer goods and retail. She started her career as an analyst at the Walt Disney Company before moving into consumer goods with roles in Shopper Marketing and National Account Sales at Time Inc and Perrigo Consumer Healthcare. After her time with Perrigo, Jess moved to Tesco Media (dunnhumby), which enabled her to work across the wide spectrum of categories, including Fresh, Grocery, Nestle, and business development. She spent 7 great years building and innovating retail media solutions for her clients. This experience, and her MBA from UCL School of Management, enabled her to springboard into her new role as Director of Media & Loyalty at Stonegate Group (Slug & Lettuce, Be at One, Walkabout, and 4000 community pubs). Her responsibilities include building a retail-style media and loyalty network through the newly launched MiXR app and media platform. On top of the ‘day job’ in marketing strategy, Jess is passionate about advancing gender equality and DEI initiatives to ensure she creates a more inclusive culture anywhere she goes.
Daniel Bischoff
// Chief Operating Officer, RTL AdAlliance
Daniel Bischoff is Chief Operations Officer (COO) of RTL AdAlliance. In his role, he oversees a spectrum of crucial marketing functions, including strategy development, pan-European digital and TV planning & buying, cross-country total video research, the development of scalable inventory products, and the identification of new business, alongside providing comprehensive sales support.
Before assuming this role, Daniel served as the CMOO of RTL AdConnect from 2016. Before joining RTL AdConnect, he held the position of Head of Strategic Marketing at IP Deutschland. Daniel's professional journey also includes a significant 4.5-year tenure at MediaCom Germany, where he held various positions and ultimately served as Managing Partner.
Maximilian Osborne
// Founder, ThisThat
Will O'Connor
// Chief Commercial Officer, High Performance
Will Murphy-O'Connor is a seasoned content and production professional with extensive experience in the media industry. Currently serving as Chief Commercial Officer at The High Performance Podcast since May 2022, Will leads initiatives to transform the insights of high performers into actionable life lessons. Previous roles include Group Director of Production at Ex, where Will oversaw production across multiple high-profile brands, and Head of Content at James Grant Group, managing content strategies for over 20 global clients. With a background that includes positions at the BBC, Monkey Kingdom, and MTV Networks, Will has demonstrated expertise in content development, production, and digital strategy. Will holds a BA in Sport, Health & Leisure with Media from the University of Leeds and has prior education in Sport Science, Media Studies, and English Language at Henley College.
Ben Foakes
// CEO, base
Ben founded base in 2014, having previously run a post-production company. He believed there was a better way to deliver media technology services and spearheaded cloud-based Integrated Online Media Solutions for borderless workflow. Now, base comprises a team full of media-focused cloud experts, with decades of combined experience. Ben loves creating solutions, mentoring teams, and building new and innovative companies. As an ex-BMX Freestyler, editor, and lover of cars, Ben’s background in extreme sports, Formula 1, and post-production services formed the foundation of his 20+ year entrepreneurial career in the media industry.
Tanya Rai
// Marketing Manager, base
Tanya has worked in the broadcast and entertainment industry for over 16 years with experience in marketing, events, project/account management, and advocating diversity. She holds a Level 6 CIM Diploma in Professional Marketing. She has worked with the BBC, Cheltenham Literature and Jazz Festivals, International Broadcasting Convention, Gritty Talent, British Arrows, Wildscreen, and Icon Films.
Tanya was a Key Account Manager at Sundog Media Toolkit, managing projects to create automated cloud-native tools for the versioning of packaged media (DCP & IMF), where she built relationships with leading Hollywood Studios and UK broadcasters. In 2021, she moved into a Marketing and Communications Manager role at Pebble, who deliver automation, playout, and management solutions for the broadcast community. Tanya then relocated from the UK to Sydney in 2023 to work for Telstra Broadcast Services (TBS) as their Marketing Manager. TBS offers managed services for end-to-end broadcast solutions for contribution and distribution via its global media network, 24/7 broadcast operations, remote production, and virtual advertising.
Tanya returned to the UK to join base as Marketing Manager in July 2024, leading all marketing efforts for the company alongside a team of marketing execs for content and analytics and a brand and graphics manager.
Zaid Roberts
// Global Business Development, Brand Lead, VIOOH
Zaid Roberts leads brand direct solutions at VIOOH, where he works with global advertisers to integrate DOOH into wider programmatic strategies. With a background in supply side partnerships and a focus on driving measurable outcomes for brands, Zaid brings a practical perspective to the evolving role of DOOH in the media mix.
Lee Henshaw
// Founder, Into-it
Lee is the founder of Into-it, a Chrome browser extension that transforms news websites for music fans. By replacing banner ads with personalised notifications, Into-it keeps fans up-to-date on their favourite artists’ latest singles, albums, merchandise and tours — so they never miss a beat.
Alongside leading Into-it, Lee teaches AI-first marketing to startups. Over the past year, he has taught more than 1,000 founders on the learning platform Maven and regularly coaches accelerator cohorts on how AI can improve market diagnosis, strategy and execution.
Before launching Into-it, Lee founded Silence Media, a digital advertising agency that he led for 15 years before its acquisition by Canopy Media. Silence specialised in high-impact display campaigns for major entertainment brands.
In 1996, Lee founded Way to Blue, the world’s first online PR agency, which was acquired by The Miroma Group.
In 2018, he co-produced Look Up with Gilles Peterson — a week-long cultural pop-up in Stoke Newington that featured a record and bookshop, gigs and panel talks exploring the relationship between mental health and the arts.
Lee is also the author of the novel Queer Fish in God’s Waiting Room and an Oasis biography. He worked as a music and technology journalist in the 90's for The Manchester Evening News.
Thom Noble
// Co-founder, Cloud Army
Liora Ingram
// Planning Director, adam&eveDDB
Peter Grant
// Head of Media Effectiveness, Boots
Jennifer Picard
// Global Insights Transformation Lead, Opella
Babita Earle
// Managing Director, International, Zappi
Kenyatte Nelson
// Chief Membership & Customer Officer, Co-op
Daniel Tjondronegoro
// Co-founder & Managing Partner, Beatgrid
Avery Akkineni
// CMO, VaynerMedia
Nafissa Norris
// Membership & Engagement Account Director, Conscious Advertising Network (CAN)
Nafissa Norris is driven by a passion for equitable storytelling and inclusive leadership, shaped by her background in film servicing, content production, and creative studios.
At Conscious Advertising Network (CAN), she drives member engagement, thought leadership, peer learning, and strategic communications for a coalition of almost 200 organisations (brands, agencies, civil societies) working to ensure effective advertising works for everyone, promoting information integrity, transparency and social responsibility in the industry.
Beyond her role at CAN, Nafissa is a passionate advocate for equity and representation. She serves as a co-opted school governor, mental health Companion for ImNotOK, a mentor with MEFA, a founding member of Pregnant Then Screwed and The Glittersphere. In 2025, she was named Inclusion Group Leader of the Year at the Bloom Awards and currently serves as Inclusion, Support & Social Group Manager for Bloom UK’s 2025/26 cohort.
A lifelong film enthusiast, curious traveller, and proud mother, Nafissa brings both personal and professional passion to her mission: building inclusive communities and bridging the representation gap in leadership through an intersectional lens.
Lucy Partington
// Customer Marketing & Behaviour Change Lead, Transport for London (TfL)
An agile and driven marketing leader, Lucy has over 13 years’ in-house and creative agency experience developing award-winning customer-centric communications for a diverse range of public and private sector clients such as Transport for London, Department for Work and Pensions, Royal Mail and Microsoft. She has extensive experience leading insight-led, multi-channel campaigns that change customer behaviours, increase brand engagement and generate measurable business outcomes.
In her current role, Lucy has spearheaded a number of TfL’s key customer safety communications. These include playing a critical role in TfL’s Covid-19 response to help keep Londoner’s safe during one of the most challenging periods in TfL’s history, as well as leading campaigns to tackle violence against women and girls, hate crime and staff abuse.
She is passionate about impactful creative that helps drive meaningful change.
Alana Ballantyne
// Panning Director, VCCP
Alana is a Planning Director at VCCP, currently working on Transport for London. I've worked on Cadbury, easyJet, Audi, Virgin Media and many others. Before joining the world of advertising, I was an academic researching medieval literature and history.
Abby Dixon
// Director and Founder, The Whole Marketer
Abby Dixon is the founder, author and podcast host of The Whole Marketer. An award winning marketer and marketing consultant with 25 years experience step changing the growths of brands & businesses. An accredited trainer, marketing and capability consultant, coach and mentor. She is passionate about ensuring the marketers behind the brand and businesses have successful and fulfilling careers, in our challenging yet rewarding profession. She strives to achieve this through supporting and empowering marketers with the with the inspiration, clarity and holistic skills (technical, human/soft, leadership and personal understanding) and behaviours to grow the brand and business of tomorrow. Bringing light to many of the unspoken issues of our profession especially burnout. Recently awarded Campaign 40 OVER 40’s and she is coloumnist for Marketing Week.
Jon Norman
// Marketing Director, Edgewell Personal Care
Damon Westbury
// SVP Enterprise Sales & Growth, native
Damon Westbury is SVP Growth at native, where he helps brands like Lloyds Bank, Lounge Underwear and Hobbycraft build real-world connections with Gen Z - on campus, in culture and at the moments that actually matter.
Before joining native, Damon spent two decades in leadership roles at Microsoft, Clear Channel and Pearl & Dean - helping brands navigate the shifting media landscape, leading market expansions, reviving legacy brands, and building partnerships that deliver impact.
These days, his focus is on solving one big challenge: how brands can earn attention - not just impressions - in a world where Gen Z sees right through the sell. Expect bold thinking, a bit of myth-busting, and a fresh take on what it really means to engage the next generation.
Deborah Dolce
// SVP Group Director Marketing & Corporate Responsibility, TJX Europe
Deborah began her career in journalism and marketing agency-side.
Excited by the unique offprice business model of brands and quality for less, she joined TJX Europe for the launch of the first TK Maxx store in England in 1994. The company now operates 2 brands (TK Maxx & Homesense), over 700 stores and 3 e-commerce sites across 6 markets in Europe.
Having held roles in Marketing, Business Development, Buying and E-commerce, for the last 13 years Deborah has sat on the European Executive Committee.
Deborah leads two departments - Brand & Marketing and Corporate Responsibility & Sustainability - for TJX Europe, as well as participating in a number of global TJX initiatives.
Deborah retains her passion for the offprice model and the special culture of TJX. She is proud to be part of a company with a long heritage of operating responsibly, in which the core values of honesty, integrity, and treating each other with dignity and respect are woven throughout the organisation.
Deborah also sits on the Board of Directors for the London Philharmonic Orchestra and an Advisory Group for the King’s Trust.
Christian Möllerström
// Marketing Director, TheFork
Christian is the Marketing Director at TheFork, a Tripadvisor company. TheFork is Europe's top online platform for restaurant booking, discovery, and restaurant management. Christian has spent well over a decade in the tech and marketing industry, with experience ranging from tech companies like Google to leading marketing agencies.
Ed Abis
// CEO, Dizplai
Jo Redfern
// Founder, Futrhood Media
Isabella Stewart
// Head of Original Content, Formula 1
Tim Edwards
// Head of Sports Partnerships, TikTok
Maria Giacobbe
// SVP, Business Development, Epsilon
With over a decade of experience in digital marketing, Maria has helped brands across industries turn media strategy into meaningful, one-to-one customer connections. At Epsilon, she’s proud to be part of a powerhouse team of tech, data, creative, and measurement experts, all united by a single mission: to prove the true value of every marketing pound. She is especially passionate about the rise of retail media and its role in reshaping how brands engage, convert, and grow loyal audiences.
By championing transparent, outcome driven measurement, Maria empowers marketers to invest with confidence and perform with purpose, making sure performance doesn’t just look good, it is good.
Angelique Miller
// Vice President of E Studio, Expedia Group
Mary Keane-Dawson
// Chair, BIMA
Hannah Mirza
// CEO, Responsible Marketing Advisory
Andrea Evans-Bilham
// Internet Commission Director, Trust Alliance Group
Theo Gentilli
// Co-Founder, Warm Street
Ramon Isaac
// Head of Social, EMEA, Adobe
Kandace Williamson
// Culture & Entertainment Lead, Don Julio Tequila
Andre Bogues
// Global Luxury Culture & Entertainment Lead, Diageo
Nadia Kokni
// Chief Marketing Officer, Hugo Boss
Dan De Frietas
// Culture Strategy Director, No Soldiers Left Behind
Orla Keefe
// Editorial Director, Warm Street
Sita Shah
// Creative Director, Warm Street
Sarah Hood
// Head of Social, Waitrose & Partners
Beneditch Townsend
// Comedian
Lee Peart
// Comedian, actor, and presenter
Lee Peart is a comedian, presenter, and actor known for his sharp wit and infectious energy. Before comedy, Lee worked both on and off the field in event promotions, giving him a unique insight into live brand experiences.
He’s a familiar face on the UK comedy circuit, performing at top venues and supporting major acts like Jason Manford and Judi Love. Lee has also hosted large-scale events including Manchester Pride’s Big Weekend and Disneyland Paris Pride, blending his comedy skills with live event hosting.
With TV writing credits, radio appearances, and popular podcasts under his belt, Lee brings warmth, humour, and authenticity to every stage, making him the perfect voice to explore what it really means to be authentic in today’s live experiences.
Andy Crysell
// Cultural Strategist
Christian Stindt
// UK Marketing Director, Jägermeister
Peter Kennedy
// UK Marketing Manager, Jägermeister
Joe Sheppard
// UK Managing Director, Elevate Global
Joe Sheppard, Managing Director UK at Elevate Global, has over 20 years’ experience in event staffing and brand activations. Passionate about people, he believes that carefully selected teams are essential to creating authentic and memorable brand experiences. Joe has been instrumental in securing major projects for global clients like Waitrose and BMW, helping brands deliver stand-out moments that resonate with audiences. His focus is on building event teams that truly connect, bringing energy, authenticity, and impact to every activation.
Georgie Gough
// Head of Brand Marketing, Joseph Joseph
Georgie Gough is Head of Brand Marketing at Joseph Joseph, bringing over 13 years of experience with leading international brands including Urban Outfitters, Ann Summers, and Hush. She specialises in brand strategy, PR, partnerships, and storytelling, with a strong track record of delivering impactful campaigns and engaging content across owned and earned channels. Georgie is passionate about crafting narratives that build brand presence and create genuine connections with audiences.
Sally Henderson
// High Stakes Leadership Mentor
Dipesh Patel
// Chief Digital Officer - Beauty & Wellbeing, EMET & ANZ, Unilever
Gill Huber
// Managing Partner, Ingenuity+
Robert Bridge
// Chief Customer Officer, Cinch
Catriona Mantle
// Marketing Director - Butter, Cheese & Cooking, Arla Foods
Claudia Nicholls-Magielsen
// Chief Customer Officer, Simplyhealth
Ali Hannan
// Founder, Executive Director, Creative Equals
Lianre Robinson
// CEO, Marketing Academy Foundation
Robin Wright
// Founder, The Ideas Foundation
Ally Owen
// Founder, Brixton Finishing School
Ben Curtis
// Global Brand Vice President, Sure / Rexona Unilever
Stuart Goldsmith
// Comedian + Climate Activist
Ian Gibbs
// Insight and Planning Director, The Data and Marketing Association (DMA)
With twenty years experience in media and marketing measurement Ian Gibbs divides his time between the DMA as their Director of Insight and Planning, JICMAIL as their Director of Data Leadership and Learning, and a diverse range of independent clients. Ian is the chief architect of the DMA's Effectiveness Databank - an advertising effectiveness database of over seventeen hundred campaigns, and he regularly speaks at industry events and publishes work on the value of measurement, creativity and customer engagement.
Tony Miller
// Interim CMO, Direct Line Group
Tony Miller is CMO, marketing and digital transformation consultant, Non-Exec Board Chair for the DMA (Data Marketing Association), and most recently appointed as Interim CMO for Direct Line Group. He is a proven and highly regarded business leader specialising in brand building, performance marketing, and digital transformation with significant experience managing scaled, fast growth, complex, global businesses - across all channels and industry sectors.
He's spent life on the agency side as Managing Partner before moving to client side as VP Digital Marketing, EMEA for The Walt Disney Company, CMO for Weight Watchers, and Interim CMO for Hargreaves Lansdown.
He's been awarded Top 20 in The Performance Marketing World 100 Powerlist, Marketing Week’s Top 100 Most Effective Marketers in the UK, and Data IQ's Most Influential People in Data.
Ekaterina Golovanova
// Digital Director Luxe, L'Oréal
Becky Hipkiss
// New Business Director, We Are Futures
Becky Hipkiss - New Business Director, Social Impact Specialist, BD100 Rising Star
Becky is an award-winning New Business Director with a background in client services and a mission to drive social change. Recently named the BD100 Rising Star, she’s known for her ability to turn purpose into performance - helping brands connect meaningfully with young people and their influencers while tackling real-world issues.
With over a decade of experience and a particular passion for breaking taboos around female health and sport, Becky brings energy, clarity, and Monica Geller-level organisation to everything she does. Whether she’s pitching a big idea or championing girls in sport, Becky is all about impact - and making the business case for doing good.
Katie Mitchell
// Managing Director, Seen Studios
Meagan Wells
// Content Creator & Brand Owner
Meagan Wells is a UK-based fashion and lifestyle influencer known for championing midsize style, authentic beauty standards, and cultivating a safe, inclusive space for her online community. Through her platform, she empowers women to embrace their bodies and dress with confidence. With over 575,000 followers on Instagram (@_meaganwells), Meagan shares a vibrant blend of fashion inspiration, beauty tips, and glimpses into her everyday life.
Originally from Newcastle and now living in southern England, she began her social media journey in December 2020 with a focus on fitness and wellness. As her audience grew, she transitioned into fashion, driven by a desire to provide representation and style guidance for curvier women. In 2024, she expanded her creative reach with the launch of Bonny Design—a stationery and gift brand featuring her own original patterns.
Bharat Sharma
// COO, Affinity Global Inc.
Bharat is a tech entrepreneur with 15+ years experience in global ad-tech. He is the Co-founder & COO of Affinity Global Inc, which encompasses several companies including mCanvas, Siteplug, VEVE, Yield solutions, Opinary and Nuclueslinks.ai
Jono Brain
// Founder & Technology Director, Anything
Paul Norris
// Organic Media Director, Journey Further
Paul has been delivering Organic Media and search excellence for 15+ years for the likes of Dior, Barbour, Adobe and Dr. Martens. He leads Journey Further’s Organic Media proposition, where attention & intention meet. Consisting of Organic, Social Search, LLM discovery, Digital PR and Content. Making your brand found, not forced.
Alastair Goode
// Cognitive Scientist, Dragonfly AI
Dr. Ali Goode's work connects the divide between media and academic research working with clients such as ITV, Thinkbox Sky and numerous major brands. He pioneered applying two process thinking to ad effectiveness, and is an expert in attention, memory and consciousness. His work has won over 30 awards and has been a judge for the IPA awards. His recent focus has been on attention, debunking myths, working with professors of psychology from major UK universities.
Steve King
// CEO, Dragonfly AI
Steve King is a visionary leader and an accomplished executive in the technology and AI industry.
In 2019, Steve co-founded Dragonfly AI and now, as CEO, he brings a wealth of experience and a proven track record of innovation and leadership. Steve holds a profound passion for the transformative power of data, AI, and technology to drive positive change in the world.
Dragonfly AI is a creative intelligence and optimization platform that seamlessly integrates into any global CPG brands creative process. It provides the power to predict the performance of any visual asset, across any context.
At Dragonfly AI, Steve is dedicated to advancing the company's mission of transforming how businesses leverage AI for data-driven insights.
Will Lion
// Chief Strategy Officer, BBH LONDON
Will has been BBH’s Chief Strategy Officer since 2020 after being Head of Strategy from 2015. During that time BBH became the IPA's Effectiveness Agency of The Year 2018-2022 and WARC’s Most Effective Agency in the UK and Europe 2022.
The strategies he’s led on Audi, helped create over £2bn of incremental revenue and returned the brand to no.1 on desire and technology perceptions. This won advertising’s most prestigious IPA Grand Prix award in 2018 and Cannes Effectiveness prize in 2019 and IPA Gold for Long-Term Thinking in 2020. Will also heads up BBH’s Brand Experience team.
Before BBH, Will worked at Anomaly and Digital Agency of the Decade, Dare, and studied Experimental Psychology at Bristol.
Charlene Kale
// Head of Growth, Storyblok
Venetia Byles
// Head of Digital Marketing, Monsoon Accessorize
Venetia is a media and growth specialist who has worked in D2C digital for eight years including Astrid & Miyu and Sweaty Betty. Venetia has experience breaking into international markets (which includes living and working in the US), carving out customer strategies and building high performance marketing teams.
Robin Garton
// Sky Group ECD - Advertising, Sky
Robin is Group ECD of Advertising for Sky - responsible for the creative output from both their internal agency and their network of external partners. At the start of his career, he got a job in account management - by mistake. But made a move to the creative department more purposefully. He then worked at a number of big agencies and a couple of small ones, and helped set up an in-house agency at NewsUK before moving properly in-house at Sky. He has recruited soldiers to the Army and readers to The Times, sold breakfast cereal and beer, laptops and loo cleaner, launched new brands and reinvigorated old ones. He likes to spend his time either in or on water (preferably salted or frozen) is a life-long Liverpool fan, and is now learning about food from his wife, fashion from his daughter, politics from his eldest son and strangely about advertising (again) from his youngest - a lockdown spent next to his Dad on teams calls means he is now the greater authority.
Sam Shave
// Managing Partner, ThinkBeyond
Dawn Spencer
// Accredited Executive Coach and Team Coach, WACL
Kimberley Berkin
// Managing Director, Charlie Oscar
Ruby Raut
// CEO and Co-founder, WUKA
Stef Sword Williams
// Speaker, F*ck Being Humble
Stef Sword-Williams is a TEDx speaker, founder, and author of F*ck Being Humble—an empowering movement and consultancy dedicated to inspiring individuals to embrace their achievements unapologetically and conquer the fear of self-promotion. Recognized as a Forbes 30 Under 30 honoree in Europe, Stef's impactful talks have reached audiences in over 50 countries and have been sought after by global brands including Apple, Unilever, Google, Nike, Adidas, Microsoft, and The BBC.
Her debut book, 'F*ck Being Humble: Why self-promotion isn't a dirty word,' has resonated with thousands, selling over 10,000 copies. Stef's TEDx Talk on why the world needs to shed its humility has further solidified her position as a thought leader in self-empowerment and personal branding.
Named among the Top 50 Workplace Leaders in the UK, Stef has cultivated a loyal online following of over 170k individuals. Her work has been featured in esteemed publications such as Vogue, BBC World News, The Financial Times, and Forbes.
In recognition of her significant contributions to social impact through F*ck Being Humble, Stef was invited to become a Fellow at the Royal Society of Arts. She remains dedicated to reinvesting profits and time into community projects aimed at improving the lives of many.
Stef continues to inspire and empower individuals worldwide to embrace their worth and celebrate their successes boldly
Izzy Morris
// Paid Social and Programmatic Lead, Vodafone
Terricka Beckford
// VP Head of Sales, International, TripleLift
Alice Dearing
// Olympic Marathon Swimmer and Global Diversity Advocate
Thomas Kolster
// Author, Goodvertising + The Hero Trap
Lauren MacCallum
// Author, Broadcaster + Activism
Matt Barr
// Writer, Journalist + Co-founder, All Conditions Media
Maninder Paul
// AI Specialist
Hardy Blechman
// Founder, Maharishi
Nick Pringle
// Chief Creative Officer, R/GA
Nick leads the creative vision for R/GA across EMEA, championing the kind of transformational work that defines the agency’s reputation.
A pioneer in embedding emerging technology into the creative process, he’s helped AB InBev use AI to recover abandoned carts, partnered with Google to launch new accessibility tools, and developed an AI-powered pitch mentor to support the next generation of entrepreneurs.
With a 25-year career that spans three continents and some of the world’s top creative companies, Nick brings a uniquely global and cross-disciplinary perspective. The breadth and ambition of R/GA’s output in the region is a direct reflection of that versatility.
Isabella Rogers
// CMO, Godiva
Andy McGregor
// Marketing Director, Porshe
James Bentham
// Head of SEO, Havas Market
Ash Atalla
// Founder Rough Cut Television, Producers of award winning shows, Big Boys, We Might Regret This, People Just Do Nothing, Stath Lets Flats
Nicole Haman
// VP Global Sales, RTL AdAlliance
Carine Jean-Jean
// VP Brand & Communications, RTL AdAlliance
Sumathi Narayanan
// AI Specialist
Gursharan Panesar
// Strategy Lead, Seen Studios
Gursharan Panesar is a lead creative strategist and cultural analyst, passionate about translating insights into impactful brand strategies. With expertise in trend forecasting, consumer research, and strategic foresight, she guides global brands on how to navigate cultural shifts, ensuring their work remains relevant, future-facing, and deeply connected to the audiences that shape their cultural cachet.
Verity Hambrook-Skinner
// Head of Campaigns, Strategic Communications and External Affairs, Department for Culture, Media and Sport
Sophie Willett
// Head of Campaigns, Strategic Communications and External Affairs, Department for Culture, Media and Sport
Taponeswa Mavunga
// Director Of Africa, Sony Music UK
Sheniece Charway
// Head Of Black Music & Culture, EMEA, Google, YouTube & YouTube Music
Steven Bramble
// VP/GM Europe, Converse
Deshnie Govender
// Global Brand & Culture Marketing Leader, Ex TikTok Global Marketing
Helen Johnson
// Managing Director, Capture, SMG
Helen Johnson is a Brand builder who spent 19 years at Procter & Gamble, leading 17 brands and working across 11 different markets throughout her tenure. Helen was P&G’s Senior Brand Director for Global Tesco and Northern Europe Commerce Marketing before moving to SMG in 2022 and leading the Media, Insight and Innovation team.
In 2025, Helen became the Managing Director of Capture, bringing the power of brand-led commerce media to brand partners and helping them navigate the fast evolving intersection between data, tech and consumers.
Helen is also a mum to two young children and previous receipt of Timewise's Power Part Time Top 50 Award. She is passionate about helping raise awareness and driving change in the opportunities of balancing career and parenting aspirations. As such she proudly does her role on a 70% schedule.
Rebecca Rowntree
// Founder, Get Sh*t Done
Gordon Glenister
// Author, Influencer Marketing and Membership Strategy Consultant
Lucrèce Loeb
// Head of Creator Marketing Europe, Amazon
Lucrèce Sicat Loeb, Head of Creator Marketing at Amazon Europe. With over 12 years in brand strategies, e-commerce and affiliate marketing, Lucrèce leads a marketing team acquiring, educating and engaging influencers and publishers across 10 European marketplaces. She's known for her expertise within the creator and affiliate space, brand building, and strategic planning. A frequent industry speaker and podcast guest, Lucrèce brings a global perspective to digital marketing, blending analytical skills with creative strategies to drive business growth.
Laura Harnett
// Founder, Seep
Pippa Dunn
// Founder, Broody
Bob Sheard
// Founder + Co-owner, Fresh Britain
Guy Hayler
// Co-founder, Blue Earth Summit
Annalisa Tedeschi
// Global Marketing Sustainability Director, Diageo
Pippa Morris
// Head of Strategy, Revolt
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