Featuring 12 modules, live tutorials + a practical task, MAD//Masters is packed with insights, ideas + inspiration to help you turn disruption into opportunity. Key themes include:
The big power + behavioural shift Making sense of uncertainty, emerging trends + your marketing mix.
Finding opportunity in the chaos How to turn mass disruption into competitive advantage.
Understanding your customer’s mindset How consumer behaviour should influence your marketing mix.
Accelerating productivity How individuals + teams can boost agility, creative output + innovation.
Unleashing your assets How to optimise your investments + campaigns for competitive advantage.
The disruptive mindset How big brands + start-ups can gain an edge.
Risk v. reward Learning how to take calculated risks that pay off.
Attending this course will enable you to:
1. Identify how disruption can benefit your business + career at a time when power is shifting from the old to the new guard.
2. Leverage your strengths + discover how to use your brand, creative + innovation assets for competitive advantage.
3. Adapt your marketing strategy for a rapidly changing world where behaviour, consumption + buying preferences are fundamentally changed by digital technology + accelerated trends.
4. Pinpoint emerging trends + ensure that you take the right steps to turn disruption into an opportunity.
5. Discover innovative thinking that challenges conventional wisdom + helps you to outsmart the competition.
6. Understand your customer’s mindset what makes them tick + how to communicate with them.
Save £200 + sign up here for £795 + VAT (20 places available). You'll also get a free MAD//Fest London pass worth £650!
Interested in getting involved? Leave us your details and we’ll be in touch to explain more