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MAD//Masters By Rory Sutherland is here to give you a distinctive edge over the competition, unlock the secrets of behavioural science in problem solving, and encourage you to think + ask ‘is there a better way?’ before doing what everyone does.
THEMES
The course content has been built by Rory to focus on the following themes:
- Gaining a fresh perspective to boost problem solving How you can become a more effective problem solver by taking a different perspective + embracing unconventional ideas
- THINK first, then act Developing a mental checklist to make smarter decisions for your business
- Re-asserting the value of marketing How to boost trust in marketing + its reputation for driving growth
- Using behavioural science to understand your customers How psychology underpins behaviour and what resonates with people
- Taking creative risksLearn how + when to take creative risks that pay off
- Understanding the strengths + limitations of data/insightWhat does your data really say about your brand, business + customers?
EPISODES
The course covers 12 episodes, each one an hour long, focused on ways you can unlock your behavioural creativity.
Episode 1: Behavioural Science In Business - How To Win Customers And Influence People
Episode 2: What Really Motivates Human Behaviour: Four Essential Checklists
Episode 3: Blinded By Pseudoscience: The Essential Role Of Creativity, Storytelling Experimentation In Messy Human Decision Making
Episode 4: Getting To Know How Your Business Smells, Heuristics And Why You Need To Learn To “Talk To The Elephant”
Episode 5: The Problem With Measurement And How To Apply ‘Reverse Benchmarking’
Episode 6: Behavioural Science In The Real World - How Odeon Uses Psychology To Influence Customer And Leadership Decisions
Episode 7: How To Use Choice Architecture And Nudge Theory To Influence Behaviour
Episode 8: Got FOMO? It Might Be Herd Behaviour!
Episode 9: Discovering Your Competitive Edge And The “Homogenuity Trap”
Episode 10: How To Develop Big Ideas That Drive Behavioural Change
Episode 11: Psychological Hacks And Behavioural Science In The Age Of AI - Rory Sutherland Meets Richard Shotton
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