The internet is flooded with ads. Most of them reach the right person, but many fail to be truly memorable due to ad fatigue and a lack of relevance.

As a result, marketers have moved away from the one-size-fits-all approaches that dominated early digital advertising and adopted more personalised strategies.

To answer these questions, StackAdapt partnered with Ascend2 to survey nearly 500 brand and agency marketers across North America on how personalisation is actually being used today, and where it still falls short.

The results show a growing divide between marketers who can put personalisation into practice across channels and those held back by disconnected data, tools, and measurement.

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