Who inspires you?
Peter Jackson – pulling off the impossible away from Hollywood with limited budgets.

What’s your proudest career moment?
Moving into Basecamp – Tenzing’s first office.

Have brands lost touch with people? Why?
Moreover, people have lost touch with large brands who don’t (seem to) care.

What’s your all time favourite ad campaign? Why?
Heineken Open Your World.

What’s your biggest challenge right now?
Making people realise that energy can indeed be healthy.

What’s your top trend for 2020. Why?
Functional drinks will continue to boom, stomping out traditional soft drinks.

AI and marketing: threat or opportunity?
Everything’s a threat and an opportunity…

How do you like to spend your spare time?
With my family, running, training for triathlons, anything outdoors.

What’s your favourite London restaurant?
Being a non-Mamalarian, my favourite cuisine is Asian.

What are you talking about at MAD//Fest?
Am I talking at MAD//Fest? Cool! Better start prepping!

Huib is speaking at MAD//Fest London on 13 Nov. Click here for the agenda.