Senior leaders from Lululemon, McDonald's, Wrexham AFC, TJX Europe, and Nestlé are the latest speakers to join the line-up for MAD//Fest London on 1-3 July. 

The newly announced speakers are:

  • Nikki Neuburger, Chief Brand Officer, Lululemon
  • Ben Fox, Chief Marketing Officer - UK & Ireland, McDonald’s
  • Robert Faulkner, Chief Business & Communications Officer, Wrexham AFC
  • Deborah Dolce, SVP, Group Marketing & Corporate Responsibility Director, TJX Europe
  • Jane Aldridge, Business Executive Officer, Coffee, Nestlé UK & Ireland

Faulkner will provide an insider's view on the phenomenal growth of Wrexham AFC under its Hollywood ownership. 

Neuburger will share a global perspective on building one of the world's most powerful apparel brands.

Fox, who was recently appointed as CMO of McDonald's UK, will share how the brand has remained creatively resilient in the face of rapid change, consumer trends and competition.

Dolce's session will focus on trust, whilst Aldridge will offer a view from the top of the highly competitive coffee category at Nestlé.

"The diversity of experience here is exactly what our audience wants. From Hollywood, Wrexham and beyond, to Lululemon's mastery of community and brand, and the sheer scale and creative genius of McDonald's, TK Maxx, and Nestlé, these sessions will be packed with invaluable, real-world insights. It’s a lineup that truly reflects the exciting and varied landscape of marketing today," said Luke Wilcox, MAD//Fest London’s Content Director.

12,000 brands and agencies are expected to attend MAD//Fest London, making MAD//Fest this summer’s largest meeting of advertisers. 2025’s theme is ‘Be Less Boring’. Speaker highlights include:

  • Richard Ayoade, Comedian + Broadcaster
  • Manashi Guha, Chief Growth Officer, L'Oreal UK & Ireland
  • Jimmy Carr, Comedian + Broadcaster
  • Rory Sutheland, Vice-chair, Ogilvy
  • Julia Goldin, Chief Product + Marketing Officer, The LEGO Group
  • Sharry Crammond, Marketing Director, M&S
  • Rylan Clark, Broadcaster
  • Sadira E Furlow, Chief of Global Brand + Communication, Tony’s Chocolonely
  • Maggie Pocock, Space Scientist
  • Greg Jackson, Founder, Octopus Energy
  • Sir Martin Sorrell, Executive Chairman, S4 Group

Click HERE for the latest agenda.