With a stellar line-up of adland legends, great brand speakers, new stages, innovation pitches, masterclasses, and cutting edge disruptors, July's MAD//Fest promises to be a mad and brilliant three days. Dan Brain, MAD//Fest London's co-founder, gives us a whistle-stop tour, and his highlights of the three-days.

Day 1 highlights include Burberry’s trip into the Metaverse, Sir Martin Sorrell’s disruption forecast, as well as Diageo Global CMO Cristina Diezhandino + legendary creative Vicki Maguire saying how it is on the Hexagon Stage. Plus, don’t miss live brand challenges with Boots, McCormick and Coca-Cola in the House of Innovation and ‘DigiAds’ - our digital advertising deep dive with Beam Suntory, ICO, News UK, Samsung + more.

Click here for our day 1 provisional agenda.

Day 2 sees a vast array of brands like Unilever, Specsavers, MR PORTER, Ocado, Crocs + Beavertown rock the Hexagon stage, after David Baddiel's opening keynote interview. And if fixing brand challenges in real time is your thing, don’t miss our M&S and AB InBev pitches in the House of Innovation, where you can also tuck into the latest trends + innovation in the attention economy with the likes of Dreams, GSK, Tarzan Economics author Will Page, TikTok + Lumen.

Click here for our day 2 provisional agenda.

Day 3 is our ‘Disruptors Day’ and kicks off with two legends, as Ogilvy Vice-chair Rory Sutherland is joined by Broadcaster + Out To Lunch Podcast presenter Jay Rayner for a fireside chat on whether we still need restaurants + what marketers can learn from them. This will be followed by a generous portion of disruptive thinking from the likes of Deliveroo, Eve Sleep, Dishoom, easyJet, Octopus Energy + eco fashion challenger Rapanui. There are also masterclasses from Rory Sutherland, Thomas Kloster, Amazon ads, and Twitch. Don’t forget your disco shoes as we switch the focus in the afternoon to the MAD//Carnival and welcome Norman Jay MBE to our DJ booth. Norman will supply the tunes as you share a cold Heineken, Campari cocktail + Jamaican jerk with your fellow Festival revellers.

Click here for our day 3 provisional agenda.