New for 2024, the Snap Creator Economy stage is where top brands, creators, platforms and agencies will share insight on this booming space at MAD//Fest London on 2-4 July at the Truman Brewery (T-Block/Upper Level).

With the creator economy predicted to be worth USD 500 billion by 2027 according to Goldman Sachs, the stage will explore key topics including how the creator economy is transforming social media, building authentic connections, how to turn communities into customers, AI, emerging platforms, and working with creators to build growth in categories such as alcohol, beauty and consumer electronics.

Speakers include:

Lucy Luke, Head of UK Partnerships, snap inc

Eva Bojtos, Director of Social Media emea, Sharkninja

Laura Donadio, General Manager, THG (The Hut Group)

Tom Rainsford, Marketing Director, Beavertown Brewery

Carlie Wittred, Head of Brand Marketing and Comms, Gousto

Maria Koutsoudakis, Brand and Marketing Director, Vodafone UK

Florence Robertson(glambyflo), Content Creator

Jimmy Hughes, Social Media and Influencer Lead, Heineken

James Haskell, ex-England Rugby Player, Host, The Good, The Bad And The Rugby

Lydia Hunter, Head of Advocacy, Communications + Digital, L’Oréal

Jess Markwood, COO, THE FIFTH

Jesse (Chewkz) Chuku, Content Creator

Lauren Hannifan, Head of Brand, snug

Mikey Robinson, Senior Creative Strategist, Gymshark

Click HERE for the agenda

“We’re excited to bring the creator economy conversation to MAD//Fest with our partners Snap Inc. as brands look to tap into the magic of working with creators and avoid common pitfalls. Don’t miss this exciting line-up of top brands, creators, agencies and platforms provide insight on the latest trends, successful tactics and emerging opportunities,” said Dan Brain, MAD//Fest London’s Co-founder.

The Snap Inc. Creator Economy stage is located in T-Block (Upper Level, access from Ely’s Yard).