Line//Up

Fortune favours the bold

People who play it safe rarely make the cover of TIME magazine.

Not rocking the boat might be a good tactic for staying in a job, but it rarely leads to achievements that go down in the history books.

Slow and steady isn't the reliable option it once was for many brands with plucky, agile challengers nipping at their heels. The savvy and proactive marketer embraces the opportunities of change rather than merely adapts to it.

MAD//Fest London 2024 will focus on the global brands, challengers and entrepreneurs who are boldly going where others haven’t been before.

You'll hear from the pioneers who have been brave enough to step up, take calculated risks and put their reputations on the line with creative and innovative work that turns heads and raises the bar for the possibilities that marketing can deliver.

We'll discover how big brands are daring to break with convention and grow their market share. We'll learn from the challengers who are flipping models and leveraging the latest trends and technologies to disrupt industries. We'll be inspired by the diverse creatives, innovators, nerds, visionaries, entrepreneurs and big game players who drive the progress of our vibrant industry.

Why? Because fortune favours the bold.

Stages

2024’s MAD//Fest London features 8 awesome stages where you can get clued up on the most topical industry issues, get insight from CMOs at top global brands, and discover the most exciting innovation + disruptors.

2024 Speakers

Eddie Izzard

// Actor, Comedian + Activist

Laetitia Raoust

// CDMO, L'Oreal

Guilherme Ferreira

// Global Brand Vice President, Cadbury

Susan O'Brien

// CMO / Global VP Brand, Just Eat

Anna MacDonald

// Marketing Director (VP), Guinness

Ellie Norman

// Chief Customer Officer, Manchester United

Shamil Thakrar

// Co-founder, Dishoom

June Sarpong

Eric Melis

// VP, Global Brand Marketing , PepsiCo (International Beverages)

Oana Leonte

// Marketing Director, Puma

Rory Sutherland

// Vice Chairman, Ogilvy UK

Dan Murphy

// SVP, Marketing, Liquid Death

Daniel Mogridge

// Media Lead, Vodafone

Dan Snow

// Bestselling Author, Broadcaster + Creative Director, History Hit TV

Rory McEntee

// Brand + Marketing Director, Gymbox

Nicola Wardall

// Managing Director, The Agency, Specsavers

Steve Tidball

// CEO and Co-founder, Vollebak

Aaron Fairweather

// Culture Marketing - Music & Artist Specialist, Redbull

Abi Dixon

// Founder, The Whole Marketer

Adam Wright

// Director of D2C Growth, Nature's Menu

Amir Afshar

// Co-Founder + Chief Product Officer, Shellworks

Amy Townsend

// Marketing Director, UK + EU, Tails.com

Annabelle Baker

// CMO, Lush

Anna Greene

// VP Brand, Insights + Strategy, Gousto

Anna Valle

// Co-founder, Seeds of Colour

Ben Farren

// Founder, Spoke

Benni Lickfett

// Global Head of Digital Innovation , Diageo

Ben O'Mahoney

// AdTech & Data Partnerships Lead, Ocado Retail

Bronte Mance

// Founder and Creative Director, Naked Wolfe

Bronwen Foster-Butler

// CMO, Finisterre

Cali Christians

// Head of UK Events, Netflix

Calum Laming

// Chief Customer Officer, British Airways

Carlie Wittred

// Senior Brand and PR Manager, Gousto

Carol Feeley

// Executive Creative Director, Innocent

Carol Howley

// CMO, Exclaimer

Cecilia Dones

// Ex Head Data Sciences, Moet

Fiona Bosman

// Brand Director, BUPA

Tom Goodwin

// Futuroligist / World-renowned trends and transformation expert

Jamie Cordwell

// ECD, Edelman

Juliet Gellatley

// Founder and Director, VIVA!

Liam Buswell

// Director Innovation, TRUE

Matt Barwell

// Ex CMO, Britvic

Michelle Spillane

// Managing Director, Paddy Power

Rachelle Denton

// Global Director of Social Media Strategy, LEGO

Rafael McDonnell

// Founder and MD, Talent & Brands

Sophie Kelly

// SVP of Global Tequila and Mezcal Categories, Diageo

Ferne McCann

// COO + Co-founder, Shoorah

Nina Hamann

// Policy Officer, IAB Europe

Christian Stindt

// Marketing Director, Jägermeister

Dean Harris

// Head of Co-op Media Network, Co-op

Emily Kraftman

// MD (Europe), Who Gives A Crap

Jon Evans

// CMO, Uncensored

Susan Allen

// Co-Founder + Chief Brand Officer, Here We Flo

Claire Ferreira

// CEO, Mums In Marketing

Ed Child

// Global Head Consumer Data & Digital Analytics, Costa Coffee

Elizabeth Baines

// Director of Planning, Creative, Specsavers

Elton Ollerhead

// Director, ASOS

Fabrizio Rinaldi

// Innovation + Digital Transformation Director, Giorgio Armani

Firdaous El Honsali

// Global Dove Vice President, Unilever

Matthew Blakemore

// CEO, AI Caramba!

Perla Bloom

// Connections Lead + Global Strategy Manager, EA Entertainment

Phil Clark

// Senior Director, Marketing + Media, Canada Goose

Richard DeVilla

// Marketing Director, Club Med

Sam Dolan

// (ex) Head of Marketing, Goodfellas

Tara Chandra

// Co-Founder, Here We Flo

Nihir Vedd

// Entrepreneur in Residence / Lecturer, Entrepreneur First/Imperial

Emma Botton

// Group Customer Director, Tesco

Jemma Haley

// Business Lead - Retail Media + Supplier Insights, John Lewis & Partners

Kerry Cavanaugh

// Business Unit Director, Mars Wrigley

Kerttu Inkeroinen

// Marketing Director, Lucky Saint

Kristof Neirynck

// CEO, AVON

Lydia Hunter

// Head Of Advocacy, Communications + Digital, L'Oreal

Mark Brown

// Marketing Director, General Mills

Munnawar Chishty

// Marketing Director, Britvic

Ruchika Kalra

// Brand Director, Lastminute.com

Ruth Henriquez

// Director, Consumer Products, Publishing + LBE, Mattel

Seb Bardin

// Shopper Experience Marketing Director, Coca-Cola

Tugce Askoy

// Brand Engagement Director, Magnum

Wendy Duggan

// Marketing Director, Primark

Zoe Harris

// CMO, On The Beach

David Rose

// Senior Director, International Digital and Marketing Technology, Papa Johns

Dimitirs Beis

// Data Analyst & Sustainability Manager, IAB Europe

Dom Dwight

// Strategy + Innovation Director, Taylors of Harrogate

Donna Easton

// Founder, Joyology

Doychin Sakutov

// Director, Experimentation + Optimisation, Virgin Media O2

Gareth Turner

// Founder & Marketing Director, Big Black Door

Gavin Jewkes

// EUI Retail and eCommerce, TikTok

Gill Huber

// Managing Partner + Co-Founder, Oystercatchers + The Future Factory

Ginny Nackvi

// Head of Brand + Creative, Dishoom

Jill Kluge

// CMO, Mandarin Oriental

Jimmy Hughes

// Social Media and Influencer Lead, Heineken

Joe Harper

// Global Head of Content, Diageo

Justin Pearse

// Editor, New Digital Age

Katie Street

// Founder, Street Agency + Host of Marketing In The Madness Podcast

Kay Munday

// Communications Coach

Lee Chambers

// Founder, Male Allies UK

Lianre Robinson

// General Manager, EMEA + Co Chair, 1021 Creative + WACL

Louisa O'Connor

// Managing Director, Seen Presents

Lucas Bergmans

// (ex) Group Marketing Director, Cazoo

Maggie Murphy

// CEO, Lewes FC

Mat O'Brien

// Executive Creative Director, Three

Matt Cosad

// Head of Data + Analytics , Kraft Heinz International

Michael Stewart

// Co- Founder + CMO, Forest

Mikey Robinson

// Senior Creative Strategist, Gymshark

Nils Leonard

// Founder, Uncommon

Nina Postans

// Managing Director, Skylark Media

Nora Zukauskaite

// Global Marketing Director, Lottie London

Oli Snoddy

// VP, Global Head Of Consumer Marketing, Peloton

Pam Digva

// Co-founder + Marketing Director, Sauce Shop

Paul Fletcher Collins

// Global Creative Director, Bang & Olufsen

Paul Frampton-Calero, CvE

// President

Peter Grant

// Head of Media Effectiveness, Boots

Philip Lloyd

// CMO, Purplebricks

Phil Jackson

// Global Digital Marketing Effectiveness Innovation Director, Haleon

Rachel Courtney

// Head of Social & Content, Virgin Media O2

Rachel Moss

// Head of Marketing Strategy, Allwyn

Ross Hawkins

// Head of Brand, Brompton Bikes

Sabrina Godden-Tuma

// Global Creative Director, Vodafone

Simon Peel

// Global Head of Media, Haleon

Sue Todd

// CEO, NABS

Tabitha Winter

// Strategic Advisor, Inside Out Community

Will Harvey

// Senior Innovation Manager - Global Breakthrough Innovation, Diageo

Brand challenges

We’re proud of the UK’s reputation as a hub for start-up innovation. At MAD//Fest, we connect real brand challenges with cutting-edge solutions from exciting emerging ‘madtech’ players.

Hosted in partnership with co:cubed, MAD//Fest’s ‘House of Innovation’ is the place to discover new tech, meet founders, and see £100k invested in the start-up community via our £20k live pitches.

If you’re the kind of person who wants to be the first to discover the latest tech + innovation, you’ll find the pitch + networking format engaging, relatable + a fast-track to discovering more effective solutions to your marketing/advertising challenges.

2024 briefs include:

1. How do we inspire more girls to play with more LEGO sets?

Challenge owner: Claudia Miceli, Brand Director, UK / Ireland Marketing, LEGO

Pitch brief: The LEGO group has always been at the forefront of inclusivity, however from our research we know that different types of play are still heavily judged as being gender specific. This is why we are committed to championing inclusive play and ensuring that children’s creative ambitions, both now and in the future, are not limited by gender stereotypes. We are therefore excited to hear from young companies on how we could build even further engagement with girls in the UKI.

2. How can we convince Gen Z audiences who are interested in beauty, that our teeth whitening products are far more superior vs Hi Smile through social acceleration?

Challenge owner: Lauren Payne, Digital Engagement Lead, Northern Europe, Colgate-Palmolive

Pitch brief: Colgate is dedicated to enhancing every smile with superior whitening solutions. Our challenge at MAD//Fest is calling for innovative social acceleration ideas to show Gen Z how our products outshine the rest, making beauty and confidence accessible to everyone.

3. How can Boots acquire the next generation (18–35-year) of shoppers through showing them that the retailer is “with you for life"?

Challenger Owner: Stephanie Taylor, Head of Omni-Media & Partnerships at Boots UK

Pitch breif: Boots have been proudly supporting the British public in all their health and beauty needs for 175 years! As we look towards the next 175 years, we’re searching for a partner to help authentically engage with a new generation of customers and to show them how Boots is with them for life.

Are you a start-up or scale-up with the perfect solution to these challenges? Would you like subsidised exhibition space? Get in touch today.

MAD//Insight

Get your fix of news + views by visiting MAD//Insight + SUBSCRIBING HERE for our ‘Time for a MAD//Break’ weekly newsletter featuring commentary, insight + opinion from the industry’s key protagonists.

Got an editorial pitch? Email luke@madfestlondon.com

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