10x10 interview: Tim Etherington-Judge, Founder, Avallen Spirits
3 November 2019
- Who inspires you?
Greta Thunberg & Alex Zanardi.
- What’s your proudest career moment?
Every time someone tells me I helped change their life for the better.
- Have brands lost touch with people? Why?
Yes. Because they put profit ahead of people.
- What’s your all time favourite ad campaign?
Why? 42Below vodka. Every piece of official comms was a lie.
- What’s your biggest challenge right now?
Cashflow to grow rapidly enough.
- What’s your top trend for 2020. Why?
Environmental action.
- AI and marketing - threat or opportunity?
Threat.
- How do you like to spend your spare time?
Cycling, running, saving the world.
- What’s your favourite London restaurant?
Farmacy.
- What are you talking about at MAD//Fest?
Creating the world’s most sustainable spirits brand.
Join Tim on 14 Nov for 30 mins of calvados tasting and sustainable brand building from 1605! Click here for the agenda.