Brand marketers have the power to turn the dial on Diversity + Inclusion and make a positive contribution to society, says Oreo Brand Director Rafael Espesani.

Speaking to MAD//Insight as part of the MAD//Minute Manifestos series in partnership with THE FIFTH, Espesani said: “If I could change one thing in the industry, I'd like to really push diversity inclusion forward. I think it is such an important topic for society. But it's also true for brands. As a marketeer, I understand the power that I have in my hand, managing my own brand, to help make an impact in society.”

MAD//Minute Manifestos feature quickfire contributions from top global brands such as Deliveroo, Domino’s and Ocado, as well as agency execs including Sir Martin Sorell. The MAD//Minute Manifesto are available now on MAD//Fest London’s YouTube channel.

THE FIFTH is an award winning social creative agency who are experts in influential content. They have one clear mission: To do things differently. The team of strategists, talent experts and creatives, based in London and LA, help clients to tell inspiring, entertaining and influential stories that deliver measurable impact. Find out more here.