Rory Sutherland
The latest marketing advice, insight and strategy from Rory Sutherland
)
Rory Sutherland: How a dancing Seal shows the product v marketing imbalance
Mountain Dew’s brilliantly bizarre Super Bowl ad shows the need for distinctiveness and how marketing is sometimes underappreciated.
)
Rory Sutherland: My AI Advice? Don't Be Useless
Ogilvy Vice-chair and MAD//Masters co-founder Rory Sutherland shares his tips on how to remain relevant as AI takes hold ahead of a MAD//UpNorth fireside chat with AO World Founder and CEO John Roberts.
)
Rory Sutherland: Every great idea requires salesmanship
James Watt invented the term horsepower as a great marketing tool to sell steam engines to mines, which confirms Rory Sutherland’s belief that a great product is never enough.
)
Rory Sutherland: McDonald’s and why we need behavioural science
This week in Cannes, McDonald's CFO said that marketing is a critically important investment to drive growth. Here's how behavioural science can make us better at communicating the value of marketing.
)
Rory Sutherland: AI Isn’t your biggest threat. You are!
This week Rory Sutherland takes an optimist approach and argues that AI is not the danger we make it out to be and that through behavioural science and experimentation, marketers can successfully embrace uncertainty.
)
Rory Sutherland: Will You Join The Fight Against “Rationalist Reductionism”?
This week Rory Sutherland urges marketers to push back against the more insane beliefs and delusions of the kind of rationalist reductionist, mechanistic school of marketing and finance and wants brands to be more like Amazon.
)
Rory Sutherland: Should you play by the rules?
Sometimes conformity is quite frankly dull, not that there's anything wrong with being sensible, so this week Rory asks, when should you walk the well trodden path and when should you throw out the rule book and take a risk?
)
Rory Sutherland: My 2 Second Tip To Avoid Sounding Like An Idiot
We should all be wary of blurting out the first thing that pops into your head. Sometimes pausing to think before speaking is a very good thing. The same is very true of the practice of marketing.
Rory Sutherland: How Can Marketers Lose The “Colouring In Dept” Jibe?
When did marketing lose its influence and how can we use our creativity and understanding of what drives the customer to earn the hearts and minds of the c-suite?
Want to learn from Rory Sutherland?
MAD//Masters: develop your skills. Unleash your creativity
MAD//Masters By Rory Sutherland is a new breed hybrid course created by Rory Sutherland to help marketers, commercial leaders, founders, b2b practitioners + agency execs unleash the effectiveness of behavioural science + creativity AND elevate their status in doing so.
Want to learn how to use behavioural science to solve complex business problems?
Want to think creatively rather than regurgitate textbook theory?
Want an innovative hybrid course learning alongside adland legend Rory Sutherland?
Sound good? Find out how you can get involved here.
How is MAD/Masters different?
About Rory Sutherland
Behavioural science expert, marketing thought leader and TikTok sensation, all words that can accurately describe Rory Sutherland.
While Vice Chairman of Ogily is his official title, his passion is finding new ways to unpack human behaviour to understand why we make the choices we do, and what influences consumer decisions. To bring that to life he's created a behavioural science-focused practice within the agency.
Rory works with psychology graduates to tap into unseen opportunities, or small changes, that can have an enormous impact in the decisions consumers make. This insight makes it possible for Rory to share wisdom to young marketers that would otherwise be kept locked behind the boardroom doors of big agencies.
Speaking to the Guardian, Rory explains how this can help even the smallest businesses, "It occurs to me that there’s a lot of knowledge in ad agencies or the marketing departments of Unilever, or whatever. Knowledge which … if every small business, if every cafe in Britain, got just a little better at understanding the stuff then you could put a percentage point or two on GDP."
Rory has partnered with MAD//Masters to deliver a 12-week CPD-accredited course that will hep marketers from businesses small, medium and large adapt to new ways of thinking, accelerate their ability to disrupt the norm, and use behavioural science, innovation and creativity to give themselves a competitive advantage.
Join Our Mailing List
Speaker updates, ticket giveaways and exciting opportunities - don’t miss a thing and be the first to know about what’s happening at MAD//Fest
